Marie Josée Lamothe leaving L’Oréal Canada

Marie Josée Lamothe, chief marketing officer and chief communications officer at L’Oréal Canada , is parting ways with the Montreal-based cosmetics and beauty company. Her last day is Feb. 28. Lamothe’s departure follows a recent executive shuffle at the company. Earlier this month, Javier San Juan, president and CEO, was appointed president of L’Oréal Latin […]

Marie Josée Lamothe, chief marketing officer and chief communications officer at L’Oréal Canada , is parting ways with the Montreal-based cosmetics and beauty company. Her last day is Feb. 28.

Lamothe’s departure follows a recent executive shuffle at the company. Earlier this month, Javier San Juan, president and CEO, was appointed president of L’Oréal Latin America Hispanic Zone. Frank Kollmar, the former president of the consumer products division in Canada, succeeded San Juan.

Lamothe told Marketing there were opportunities to continue with the company, but given its remarkable growth in market share from 20% to 30% over the past eight years, it was the right time to move on.

“This is the time to do it. I’m going out on a high note,” she said.

Lamothe has been with the company for nearly 12 years, holding a number of senior-level positions including international marketing director, and VP, general manager, luxury brands.

During her tenure as CMO and CCO, L’Oréal Canada launched a number of integrated sponsorships, cause marketing campaigns and promotions that landed it on Marketing’s 2012 Marketers of the Year shortlist.

L’Oréal Canada started looking at sponsorship as a way of producing a steady stream of content specific to a community rather than simply trying to generate awareness. Its L’Oréal Paris brand, for instance, signed on as a major sponsor and official beauty partner of the Toronto International Film Festival in 2012.

“It’s not about creating awareness in front of people that are interested in TIFF,” Lamothe said at the time. “It’s about the content we create that becomes relevant to that community throughout the year.”

Brands Articles

Landlords make an offer for 11 Canadian Target stores

The Ontario Superior Court is slated to address the proposal later this week

Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach

Shelagh Stoneham on her role at Shoppers Drug Mart

Six months in, the senior vice-president of marketing shares her goals for the brand

Managing Digital: McDonald’s Canada’s Hope Bagozzi

Speed and accuracy key to navigating through the digital revolution

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Loblaw eyes Target locations as it more than doubles Q4 profit

Grocery and pharmacy chain earns $247 million for the 13-week period ending Jan. 3