Marketing Bits: TED likes our ponies, North Americans like 3D films

• Ari Elkouby, associate creative director at Proximity Canada, got into Applied Arts and did something different with his mugshot. • You may remember Starbucks announced it had refined its logo. Yesterday, the company’s 40th anniversary, marked its widespread deployment. • TED has this little knockoff of our Ads You Must See called Ads Worth […]

• Ari Elkouby, associate creative director at Proximity Canada, got into Applied Arts and did something different with his mugshot.

• You may remember Starbucks announced it had refined its logo. Yesterday, the company’s 40th anniversary, marked its widespread deployment.

TED has this little knockoff of our Ads You Must See called Ads Worth Spreading. You may have heard of it. In any case, two Canadian projects made the list: John St.’s Pretty Ponies, and Dentsu Canada’s Legendary Biru. Congrats guys.

• North American revenues from 3D movies were approximately $2.2 billion last year. That’s nearly double the 2009 figures.

• Lifting the veil on some of Facebook’s arcana, GigaOm has this piece explaining its “likes.”

• I’m no mathematician, but this web comic from geek-favoured XKCD explains what I’ve always suspected.

Brands Articles

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June

Struggling Sears partners with ‘The Great One’ on fashion line

As competitors up their fashion game, Sears partners with a retired NHL star

Who’s ready for the Apple Watch?

A look at the Canadian brands that couldn't wait to get on consumers' wrists

General Mills selects Hunter Straker as design AOR

Account win follows the Hunter Straker-assisted launch of Old El Paso Restaurante

BMO emphasizes its human touch

Online video brings brand promise to life

Paradigm to steer communications for UK’s Ingenie

Car insurance company looking to build brand awareness in Canada

Procter & Gamble’s 3Q revenue weighed down by strong dollar

Sales decline in beauty and personal care, and feminine and family care segments