Mars buying some of Procter & Gamble’s pet food brands for $2.9 billion

Mars is buying some of Procter & Gamble’s pet food brands for $2.9 billion to help strengthen its pet care business. Mars Inc. is acquiring P&G’s Iams, Eukanuba and Natura brands in North America, Latin America and certain other countries. The company better known for its candy brands already owns pet care brands such as […]

Mars is buying some of Procter & Gamble’s pet food brands for $2.9 billion to help strengthen its pet care business.

Mars Inc. is acquiring P&G’s Iams, Eukanuba and Natura brands in North America, Latin America and certain other countries.

The company better known for its candy brands already owns pet care brands such as Pedigree, Whiskas, Banfield and Royal Canin.

P&G says it is exiting the pet care category as part of its strategy to concentrate on its core businesses.

The transaction excludes mostly European Union countries. P&G says it’s developing alternate plans to sell its pet care business in those markets.

The deal is targeted to close during the second half of the year.

Brands Articles

Tide ad features gay couple as brand aims to be more ‘inclusive’

P&G is on a mission to reflect the diversity of its customer base in its advertising

Deadmau5 mixes things up in Tim Hortons’ test kitchen

The Canadian DJ continues his social and sugary love affair with the coffee chain

McDonald’s prepares for a comeback after Q4 sales dip

Fast food giant evolving to a more "customer-led" organization

Target owes vendors $3.4 billion

Long list of creditors includes Carat, KBS, Veritas Communications and National PR

Simons adds to Canadian expansion plans

Retailer plans for second Edmonton store

Watch Molson reward die-hard hockey fans with NHL experience

“Anything For Hockey” marketing platform continues with documentary-style video

L’Oréal Paris invites vloggers to brush up on their makeup skills

Canadian component of 11-country initiative includes Elle Canada, YouTube, eTalk

Sport Chek heads to the mountains for new web series

#FirstTracks follows Winter Olympians Mark McMorris and Noah Bowman