Mars buying some of Procter & Gamble’s pet food brands for $2.9 billion

Mars is buying some of Procter & Gamble’s pet food brands for $2.9 billion to help strengthen its pet care business. Mars Inc. is acquiring P&G’s Iams, Eukanuba and Natura brands in North America, Latin America and certain other countries. The company better known for its candy brands already owns pet care brands such as […]

Mars is buying some of Procter & Gamble’s pet food brands for $2.9 billion to help strengthen its pet care business.

Mars Inc. is acquiring P&G’s Iams, Eukanuba and Natura brands in North America, Latin America and certain other countries.

The company better known for its candy brands already owns pet care brands such as Pedigree, Whiskas, Banfield and Royal Canin.

P&G says it is exiting the pet care category as part of its strategy to concentrate on its core businesses.

The transaction excludes mostly European Union countries. P&G says it’s developing alternate plans to sell its pet care business in those markets.

The deal is targeted to close during the second half of the year.

Brands Articles

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June

Struggling Sears partners with ‘The Great One’ on fashion line

As competitors up their fashion game, Sears partners with a retired NHL star

Who’s ready for the Apple Watch?

A look at the Canadian brands that couldn't wait to get on consumers' wrists

General Mills selects Hunter Straker as design AOR

Account win follows the Hunter Straker-assisted launch of Old El Paso Restaurante

BMO emphasizes its human touch

Online video brings brand promise to life

Paradigm to steer communications for UK’s Ingenie

Car insurance company looking to build brand awareness in Canada

Procter & Gamble’s 3Q revenue weighed down by strong dollar

Sales decline in beauty and personal care, and feminine and family care segments