Mars buying some of Procter & Gamble’s pet food brands for $2.9 billion

Mars is buying some of Procter & Gamble’s pet food brands for $2.9 billion to help strengthen its pet care business. Mars Inc. is acquiring P&G’s Iams, Eukanuba and Natura brands in North America, Latin America and certain other countries. The company better known for its candy brands already owns pet care brands such as […]

Mars is buying some of Procter & Gamble’s pet food brands for $2.9 billion to help strengthen its pet care business.

Mars Inc. is acquiring P&G’s Iams, Eukanuba and Natura brands in North America, Latin America and certain other countries.

The company better known for its candy brands already owns pet care brands such as Pedigree, Whiskas, Banfield and Royal Canin.

P&G says it is exiting the pet care category as part of its strategy to concentrate on its core businesses.

The transaction excludes mostly European Union countries. P&G says it’s developing alternate plans to sell its pet care business in those markets.

The deal is targeted to close during the second half of the year.

Brands Articles

Mark’s wants #EverythingInJeans

A new campaign from Sid Lee

McDonald’s to sell packaged coffee in the U.S.

QSR to highlight coffee in restaurants

Elle partners with Hudson’s Bay on shoppable videos

#Shopyourmood 'closes the loop' for editor Noreen Flanagan

Porter Gale’s five trends to watch for

A look ahead from a former Virgin marketing exec

Indulgent dessert Danette arrives in Canada

International hit arrives in Canadian grocery stores

Gap takes Casting Call to social media

Online contest gets an upgrade for more back-to-school engagement

Moneris to offer e-gift card solution to merchants

Virtual gift cards growing to $11 billion market in the U.S.