McDonald’s Canada recently set up shop outside of the Bell Centre in Montreal to catch fans on their way into a Montreal Canadiens game and ask them what they’d do for a Big Mac. Playing off of Klondike’s classic “What would you do for a Klondike bar?” brand bit, McDonald’s had fans dancing and doing push ups in exchange for a burger.
Then came the real challenge: would they hug Zdeno Chara, captain of the Canadiens’ arch rivals, the Boston Bruins? The brand posed the question as a hypothetical before Chara appeared in the flesh, surprising the fans and offering up a real hug.
Watch the ad to see how the fans reacted: