McDonald's hugs it out

McDonald’s has Canadiens fans hug it out with Zdeno Chara

The brand offered up Big Macs in exchange for a hug with the Boston Bruins Captain

McDonald’s Canada recently set up shop outside of the Bell Centre in Montreal to catch fans on their way into a Montreal Canadiens game and ask them what they’d do for a Big Mac. Playing off of Klondike’s classic “What would you do for a Klondike bar?” brand bit, McDonald’s had fans dancing and doing push ups in exchange for a burger.

Then came the real challenge: would they hug Zdeno Chara, captain of the Canadiens’ arch rivals, the Boston Bruins? The brand posed the question as a hypothetical before Chara appeared in the flesh, surprising the fans and offering up a real hug.

Watch the ad to see how the fans reacted:

Add a comment

You must be to comment.

Create a Commenting Account

Brands Articles

Children’s Wish Foundation steps it up with #DoTheLivi

Mosaic offers pro bono services to help make a nine-year-old famous

No Lotus Awards in 2016

B.C. recognition program will be retooled, ICA says

Walmart Canada COO gets president’s job

Lee Tappenden has long history within the retailer's ranks

Mastercard’s CMO: ‘We are perceived wrongly as a brand’

Raja Rajamannar explains how Priceless Causes is positioning the firm

Pepsi brings back aspartame in new diet beverage

Artificial sweetener returns after being pulled in a marketing move

DanActive tries to stand out with ‘stay strong’ campaign

Danone Canada aims at 'self-realization seekers' to promote yogurt

Cannes 2016: Just 12 Lions equals tough year for Canada

After a stellar 2015, Canada's medal count dips in 2016. Judy John's suggestion to be better in 2017

Cannes 2016: Harvey Nichols’ CCTV spot named Film Grand Prix

Canada shut out of the competition despite nine shortlisted entries

Cannes 2016: Black Friday shutdown wins top Titanium

Titanium Grand Prix goes to REI, Integrated Grand Prix awarded to Netflix