Miller Brewing to end Canadian licensing agreement with Molson Coors

Miller Brewing Company says it’s aiming to end its Canadian licensing agreement with Molson Coors Canada this summer. The agreement covers such well-known brands as Millers Genuine Draft, Miller Lite and Miller High Life. Miller’s managing director for Canada, Paul Gurr, says there’s an opportunity to grow its brands in Canada. “We see Canada as a country […]

Miller Brewing Company says it’s aiming to end its Canadian licensing agreement with Molson Coors Canada this summer.

The agreement covers such well-known brands as Millers Genuine Draft, Miller Lite and Miller High Life.

Miller’s managing director for Canada, Paul Gurr, says there’s an opportunity to grow its brands in Canada.

“We see Canada as a country with a rich tradition of beer appreciation and believe we can better serve Canadians needs through this transition,” Gurr said in a statement.

Molson Coors Canada has filed a suit in Ontario to prevent the move but Miller says it gave the required six-month notication in January and it expects the termination to take effect on July 22.

Miller Brewing Co. is a subsidiary of SABMiller PLC, a multinational with its headquarters in the United Kingdom.

Brands Articles

Telus helps Canadians give back to their communities

Survey shows half of Telus' customers stay with it due to its community involvement

KFC Canada tests beer at two Toronto locations

Starting this fall, the quick-serve restaurant will serve domestic and imported beer

Milk West and DDB launch animated webseries

No hard sell, just a milk carton and his buddies

Air Canada and Rickard’s seek Canada’s top bars

Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Most chief marketers feel underpaid: CMO Council report

Smart alliances and digital skills key to CMOs' salary

Interbrand opening ‘corporate citizenship’ office in Canada

Move reflects Canadians' heightened interest in social values and the environment

HBC closing two Home Outfitters

Move is part of plan to merge with Hudson's Bay Home brand and drive more sales online