Milos + Canada Goose

Milos Raonic becomes Canada Goose brand ambassador

Tennis sensation named outdoor brand's latest Canadian face

Outdoor clothing brand Canada Goose announced Tuesday that it has partnered with tennis star Milos Raonic.

Raonic, currently ranked seventh in the ATP men’s tennis rankings, is not the first Canadian to become a “goose person”; Antarctic traveler Ray Zahab and mountaineer Laurie Skreslet are among those already lending their reputation to bolstering the brand’s expanding global reputation.

While he has never crossed a frozen continent and is not known for his mountain climbing skills, Raonic said in a release he’s proud to work with a company “so committed to putting the global spotlight on Canadian talent. I want my career to make a difference and I hope to inspire more Canadians to play tennis, so our country can produce more top players in the future. I can’t wait to share my continued successes with fans across Canada and around the globe.”

Dani Reiss, Canada Goose’s CEO, said the brand prefers to work with ambassadors who “dream big dreams and take big swings… With his career-making performance at the French Open and Wimbledon, Milos Raonic has put our country on the map and we’re thrilled to welcome him to our family. Best of all, we know this is just the beginning for him and we’re excited to support Milos throughout his career.”

Brands Articles

Whole Foods exec: No tattoo shops planned for new chain yet

Company says partner vendors in small format chain will be diverse

Leon’s reinvents itself for generation Instagram

The retailer is re-upholstering its brand for millennial shoppers

Ads You Must See: Visions of the future

Two very different ideas of a future shaped by today's youth

Canada Beef brand refresh links farmers to good ethics

Refreshed logo, a new tagline and a video aim to connect with consumers

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope

Taco Bell hunts for a Snapchat host

The QSR is building its Snapchat presence with weekly fan-created stories

Frank & Oak takes its storytelling to new heights

Menswear retailer partners with Toronto photographer on its latest campaign