Milos + Canada Goose

Milos Raonic becomes Canada Goose brand ambassador

Tennis sensation named outdoor brand's latest Canadian face

Outdoor clothing brand Canada Goose announced Tuesday that it has partnered with tennis star Milos Raonic.

Raonic, currently ranked seventh in the ATP men’s tennis rankings, is not the first Canadian to become a “goose person”; Antarctic traveler Ray Zahab and mountaineer Laurie Skreslet are among those already lending their reputation to bolstering the brand’s expanding global reputation.

While he has never crossed a frozen continent and is not known for his mountain climbing skills, Raonic said in a release he’s proud to work with a company “so committed to putting the global spotlight on Canadian talent. I want my career to make a difference and I hope to inspire more Canadians to play tennis, so our country can produce more top players in the future. I can’t wait to share my continued successes with fans across Canada and around the globe.”

Dani Reiss, Canada Goose’s CEO, said the brand prefers to work with ambassadors who “dream big dreams and take big swings… With his career-making performance at the French Open and Wimbledon, Milos Raonic has put our country on the map and we’re thrilled to welcome him to our family. Best of all, we know this is just the beginning for him and we’re excited to support Milos throughout his career.”

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda