Milos + Canada Goose

Milos Raonic becomes Canada Goose brand ambassador

Tennis sensation named outdoor brand's latest Canadian face

Outdoor clothing brand Canada Goose announced Tuesday that it has partnered with tennis star Milos Raonic.

Raonic, currently ranked seventh in the ATP men’s tennis rankings, is not the first Canadian to become a “goose person”; Antarctic traveler Ray Zahab and mountaineer Laurie Skreslet are among those already lending their reputation to bolstering the brand’s expanding global reputation.

While he has never crossed a frozen continent and is not known for his mountain climbing skills, Raonic said in a release he’s proud to work with a company “so committed to putting the global spotlight on Canadian talent. I want my career to make a difference and I hope to inspire more Canadians to play tennis, so our country can produce more top players in the future. I can’t wait to share my continued successes with fans across Canada and around the globe.”

Dani Reiss, Canada Goose’s CEO, said the brand prefers to work with ambassadors who “dream big dreams and take big swings… With his career-making performance at the French Open and Wimbledon, Milos Raonic has put our country on the map and we’re thrilled to welcome him to our family. Best of all, we know this is just the beginning for him and we’re excited to support Milos throughout his career.”

Brands Articles

Toronto waterfront neighbourhood gets a creative rebrand

Raw Design invites young creative Torontonians to herald City of Arts

Hershey spreads Reese brand into new market

Consumer demand pushes new product into competition with Nutella

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Douglas Coupland to create 3D artwork for Simons

National tour of retail locations will culminate in 2019 unveiling

Walmart.ca to offer online grocery pickup orders

Service launching in Ottawa at 11 locations

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors