Miss Vickie’s pairs with wines again in new co-branded campaign

Woodbridge Wine by Robert Mondavi and Pepsico’s Miss Vickie’s PotatoChips have partnered on a national campaign aimed at couples that enjoy a night in cozied up on the couch with their favourite television show. The multiplatform effort includes a Facebook campaign and contest that will run in April, sampling at wine and food shows, in-store […]

Woodbridge Wine by Robert Mondavi and Pepsico’s Miss Vickie’s PotatoChips have partnered on a national campaign aimed at couples that enjoy a night in cozied up on the couch with their favourite television show.

The multiplatform effort includes a Facebook campaign and contest that will run in April, sampling at wine and food shows, in-store collateral and television commercials on W Network that end with the tagline: “Unwind together.” The spots run until the end of August.


Click to view

In a release, Susan Irving, director of marketing at Pepsico Canada, said, “there are certain rituals couples have when relaxing together at home – everyone can relate to those moments as you leave the stress of the day behind and sink into the sofa with a lineup of television shows, a great glass of wine, and some kettle cooked chips.”

Capital C developed the television creative, Mark IV created the in-store elements, OMD handled the media buy, while Narrative PR executed the public relations campaign.

This isn’t the first time the kettle cooked potato chip brand has worked with a wine label. In 2012, in celebration of its 25th anniversary, Miss Vickie’s partnered with Rosemount Estates, pairing a number of chip flavours with different blends of wine.

Brands Articles

Whole Foods exec: No tattoo shops planned for new chain yet

Company says partner vendors in small format chain will be diverse

Leon’s reinvents itself for generation Instagram

The retailer is re-upholstering its brand for millennial shoppers

Ads You Must See: Visions of the future

Two very different ideas of a future shaped by today's youth

Canada Beef brand refresh links farmers to good ethics

Refreshed logo, a new tagline and a video aim to connect with consumers

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope

Taco Bell hunts for a Snapchat host

The QSR is building its Snapchat presence with weekly fan-created stories

Frank & Oak takes its storytelling to new heights

Menswear retailer partners with Toronto photographer on its latest campaign