Miss Vickie’s pairs with wines again in new co-branded campaign

Woodbridge Wine by Robert Mondavi and Pepsico’s Miss Vickie’s PotatoChips have partnered on a national campaign aimed at couples that enjoy a night in cozied up on the couch with their favourite television show. The multiplatform effort includes a Facebook campaign and contest that will run in April, sampling at wine and food shows, in-store […]

Woodbridge Wine by Robert Mondavi and Pepsico’s Miss Vickie’s PotatoChips have partnered on a national campaign aimed at couples that enjoy a night in cozied up on the couch with their favourite television show.

The multiplatform effort includes a Facebook campaign and contest that will run in April, sampling at wine and food shows, in-store collateral and television commercials on W Network that end with the tagline: “Unwind together.” The spots run until the end of August.


Click to view

In a release, Susan Irving, director of marketing at Pepsico Canada, said, “there are certain rituals couples have when relaxing together at home – everyone can relate to those moments as you leave the stress of the day behind and sink into the sofa with a lineup of television shows, a great glass of wine, and some kettle cooked chips.”

Capital C developed the television creative, Mark IV created the in-store elements, OMD handled the media buy, while Narrative PR executed the public relations campaign.

This isn’t the first time the kettle cooked potato chip brand has worked with a wine label. In 2012, in celebration of its 25th anniversary, Miss Vickie’s partnered with Rosemount Estates, pairing a number of chip flavours with different blends of wine.

Brands Articles

Reebok pushes toughness with ‘Be More Human’

Campaign delivers newly defined brand focus to consumers

Stone Canoe slings Singapore
to U.S. travelers

A new online campaign is 'very very' eager to turn stopovers into vacations

Kill the Goose,
Kill the Golden Egg (Column)

Tony Chapman says social media is ruining the spectacle of the Super Bowl ad

Campbell contest wants Canadians to flip their lids

New contest will have shoppers looking under their lids to win prizes

Hall of Legends 2015:
Luc Beauregard

Valérie Beauregard on her father's influence and legacy as a king of PR

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Canadians flock to YouTube to view ads ahead of Super Bowl

Plus, see which Super Bowl spots are trending globally

Uniqlo’s blend-in brand well-poised to win market share

A bit of unfamiliarity goes a long way in managing expectations

A by-the-numbers look at #BellLetsTalk

The results from Bell's 2015 mental health campaign blow away previous years