Miss Vickie’s pairs with wines again in new co-branded campaign

Woodbridge Wine by Robert Mondavi and Pepsico’s Miss Vickie’s PotatoChips have partnered on a national campaign aimed at couples that enjoy a night in cozied up on the couch with their favourite television show. The multiplatform effort includes a Facebook campaign and contest that will run in April, sampling at wine and food shows, in-store […]

Woodbridge Wine by Robert Mondavi and Pepsico’s Miss Vickie’s PotatoChips have partnered on a national campaign aimed at couples that enjoy a night in cozied up on the couch with their favourite television show.

The multiplatform effort includes a Facebook campaign and contest that will run in April, sampling at wine and food shows, in-store collateral and television commercials on W Network that end with the tagline: “Unwind together.” The spots run until the end of August.


Click to view

In a release, Susan Irving, director of marketing at Pepsico Canada, said, “there are certain rituals couples have when relaxing together at home – everyone can relate to those moments as you leave the stress of the day behind and sink into the sofa with a lineup of television shows, a great glass of wine, and some kettle cooked chips.”

Capital C developed the television creative, Mark IV created the in-store elements, OMD handled the media buy, while Narrative PR executed the public relations campaign.

This isn’t the first time the kettle cooked potato chip brand has worked with a wine label. In 2012, in celebration of its 25th anniversary, Miss Vickie’s partnered with Rosemount Estates, pairing a number of chip flavours with different blends of wine.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda