Miss Vickie’s pairs with wines again in new co-branded campaign

Woodbridge Wine by Robert Mondavi and Pepsico’s Miss Vickie’s PotatoChips have partnered on a national campaign aimed at couples that enjoy a night in cozied up on the couch with their favourite television show. The multiplatform effort includes a Facebook campaign and contest that will run in April, sampling at wine and food shows, in-store […]

Woodbridge Wine by Robert Mondavi and Pepsico’s Miss Vickie’s PotatoChips have partnered on a national campaign aimed at couples that enjoy a night in cozied up on the couch with their favourite television show.

The multiplatform effort includes a Facebook campaign and contest that will run in April, sampling at wine and food shows, in-store collateral and television commercials on W Network that end with the tagline: “Unwind together.” The spots run until the end of August.


Click to view

In a release, Susan Irving, director of marketing at Pepsico Canada, said, “there are certain rituals couples have when relaxing together at home – everyone can relate to those moments as you leave the stress of the day behind and sink into the sofa with a lineup of television shows, a great glass of wine, and some kettle cooked chips.”

Capital C developed the television creative, Mark IV created the in-store elements, OMD handled the media buy, while Narrative PR executed the public relations campaign.

This isn’t the first time the kettle cooked potato chip brand has worked with a wine label. In 2012, in celebration of its 25th anniversary, Miss Vickie’s partnered with Rosemount Estates, pairing a number of chip flavours with different blends of wine.

Brands Articles

It’s been a Slyce for Toronto start-up

Mobile search company expands relationship with leading U.S. retailer

Watch This: Tim Hortons takes Dark Roast on the road

Tims gives consumers across the country the chance to try the #TimsDarkExperiment

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Sobeys makes first foray into South Asian grocery stores

Chalo FreshCo features assortment of rice, spices, lentils, snacks and produce

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

Best Buy shares tech knowledge with Canadian kids

Electronics retailer launches Geek Squad Academy nationwide

New contest helps put DavidsTea on the map

Online travel scrapbook allows tea drinkers to share their adventures