Missing Children Society of Canada holding Milk Carton 2.0 sign-up event

The Missing Children Society of Canada (MCSC) is holding a pop-up event on March 22 to get as many people as possible to register for its social media-driven Milk Carton 2.0 program. The free sign-up event will take place in downtown Toronto and feature contests, live entertainment, snacks and family-friendly activities. The award-winning Milk Carton […]

The Missing Children Society of Canada (MCSC) is holding a pop-up event on March 22 to get as many people as possible to register for its social media-driven Milk Carton 2.0 program.

The free sign-up event will take place in downtown Toronto and feature contests, live entertainment, snacks and family-friendly activities.

The award-winning Milk Carton 2.0 technology, developed by Grey Canada for MCSC, allows individuals to donate their social media feeds – including Twitter, Facebook and Foursquare – to help locate missing children in their area.

Once participants register for the program, Amber Alerts for children who go missing in their area will automatically be posted in their social media accounts.

In November, MCSC and Grey Canada won golds for Milk Carton 2.0 in the Social Media and Charities, Healthcare and Safety, Public Awareness Messages categories at Marketing’s 2012 Media Innovation Awards.

They also won the Grand Prix at the 2014 Cassies last month.

Brands Articles

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign

Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Telus helps Canadians give back to their communities

Survey shows half of Telus' customers stay with it due to its community involvement

KFC Canada tests beer at two Toronto locations

Starting this fall, the quick-serve restaurant will serve domestic and imported beer

Milk West and DDB launch animated webseries

No hard sell, just a milk carton and his buddies

Air Canada and Rickard’s seek Canada’s top bars

Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Most chief marketers feel underpaid: CMO Council report

Smart alliances and digital skills key to CMOs' salary