Mobile now accounts for 25% of e-commerce: report

But do mobile shoppers convert as often? Smartphones and tablets now account for 25% of all e-commerce traffic, according to a new report by Monetate. The quarterly EQ report, gleaned from a random sample of over 600 million online shopping experiences, showed tablets leading within mobile, with 15% of all visits to e-commerce sites coming […]

But do mobile shoppers convert as often?

Smartphones and tablets now account for 25% of all e-commerce traffic, according to a new report by Monetate.

The quarterly EQ report, gleaned from a random sample of over 600 million online shopping experiences, showed tablets leading within mobile, with 15% of all visits to e-commerce sites coming from tablets, compared to 10% coming from smartphones.

The bulk of this mobile traffic comes overwhelmingly from iOS devices, with over 90% of tablet visits coming from iPads and 63% of smartphones visits coming from iPhones. By comparison, 36% of smartphone visits came from Android devices, while only 9% of tablet visits came from Android tablets.

However, the study showed that conversion rates among consumers on computers edged out those on mobile, at 2.65% for traditional visits, 2.18% for tablets and 0.85% for smartphones. Conversion rates were similar across smartphones, while the iPad showed a higher rate of conversion (2.24%) than Android (1.66%) or Kindle Fire (1.34%).

Tablet shoppers spent the most, with an average order of $138.75, compared to $136.15 on computers and $114.14 on smartphones.

Brands Articles

Blacks takes its new look on road and to the airport

Blacks supports its new store concept and website with creative from Taxi

MasterCard sponsors Stand Up To Cancer Canada

PR event asked Torontonians to publicly stand up for loved ones

Mercedes-Benz tells a great story with a car canvas

Automaker commissions Nova Scotia artist to paint vintage Mercedes

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers