MobileBits’ new shopping app arriving in Canada

Following a successful European launch, Los Angeles-based MobileBits Corporation is bringing its so-called “mobile mall” product Samy to Canada. Samy links merchants with their customers on the go, enabling them to receive offers and promotions via their mobile device. Each participating merchant has a “storefront” inside the downloadable app, and users can subscribe to whichever […]

Following a successful European launch, Los Angeles-based MobileBits Corporation is bringing its so-called “mobile mall” product Samy to Canada.

Samy links merchants with their customers on the go, enabling them to receive offers and promotions via their mobile device. Each participating merchant has a “storefront” inside the downloadable app, and users can subscribe to whichever ones they choose.

Merchants pay about 35 cents per subscriber per month, said MobileBits chief revenue officer Dan Miller. The company offers non-profit organizations free access to the app.

First launched in Switzerland about a year ago, Samy has grown into that country’s leading shopper app with more than 1.2 million downloads. The company has partnered with nearly 3,000 merchants that range in size from corporate giants like McDonald’s to local, one-store operations.

The company soft-launched Samy in Canada about six weeks ago, and has built a client roster of about 1,200 merchants, most of them Ontario-based. “We’re seeing really great traction there,” said Miller. “We’re doing business with brands that are very recognizable, as well as not-for-profits, smaller chains and even single stores.”

Participating retailers include Starbucks Canada, Tim Hortons, Pizza Pizza, Baskin Robbins and Second Cup. While Miller says that food service companies tend to gravitate towards the product, Samy is open to every retail category.

Samy’s current Canadian user base is relatively small – slightly less than 1,000 people – but Miller said he expects that to grow once merchants begin promoting their participation.

MobileBits plans to expand the Samy product into other Canadian markets including Montreal and Vancouver, while its U.S. expansion plans include New York, Los Angeles, Chicago, Dallas and San Francisco.

The company has also partnered with a Russian company to launch Samy there, and will also be expanding into Germany, Italy, France and Spain in the next 12 months, said Miller.

Brands Articles

Rogers Radio partners with Shazam on content play

Booster Juice signs on as the inaugural sponsors of The Shazam @ 7 Countdown

Canada Goose’s leader speaks on brand authenticity and growth

As firm opens new stores, CEO Dani Reiss says it's a company for all seasons

How Neal Brothers used colour blocking to freshen things up

Whole Foods said traditional packaging wouldn't resonate with shoppers

The unwritten rules of athletic endorsement deals (Column)

A recent cover shoot with Michael Phelps serves as a warning for brands

Walmart hints at the CEO-as-ad-star possibilities for brands

Doug McMillon is a pitchman with a proven sense of social media savvy

Canada Post puts B2B GM into influencer marketing role

Jennifer Campbell to focus on advocacy, education and 'inspiration'

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications