Mobilicity moves into Loblaws in time for back-to-school

Mobilicity is expanding its retail presence with placements in select Loblaws stores. Mobilicity recently set up approximately 50 Prepaid Cell Phones Express kiosks across the cities in which Mobilicity is available – the greater Toronto area, Ottawa, Calgary, Edmonton and Vancouver. The kiosks will sell smart phones like Samsung’s Galaxy Mini, Gravity Touch and C414. The […]

Mobilicity is expanding its retail presence with placements in select Loblaws stores.

Mobilicity recently set up approximately 50 Prepaid Cell Phones Express kiosks across the cities in which Mobilicity is available – the greater Toronto area, Ottawa, Calgary, Edmonton and Vancouver. The kiosks will sell smart phones like Samsung’s Galaxy Mini, Gravity Touch and C414.

The new distribution agreement follows Mobilicity’s 2011 launch in roughly 50 Walmart stores and its entry in the Metro grocery store chain in 2012.

Mobilicity chief customer officer Anthony Booth said the launch was timed for the Christmas and back-to-school seasons, which are said to account for 60% to 70% of Loblaws’ business. “Loblaws is growing their market share and it’s a good fit,” said Booth.

“[Loblaws stores] have a very loyal clientele and they have a lot of consumers who shop there every single week, so it’s really important to us to make sure those folks know we’re in Loblaws,” Booth said.

Promotion for the new partnership will likely be through Loblaws’ existing channels and properties, Booth said. “I don’t think you’re going to see it in the Loblaw flyer, but we’ll be using local marketing efforts, a lot of in-store promotions and in-store awareness. We’re reaching out specifically to people who live near stores. We also have a very robust customer referral program and we’ll use it to let people know that we’ve launched in Loblaws.”

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences