Mobilicity is expanding its retail presence with placements in select Loblaws stores.
Mobilicity recently set up approximately 50 Prepaid Cell Phones Express kiosks across the cities in which Mobilicity is available – the greater Toronto area, Ottawa, Calgary, Edmonton and Vancouver. The kiosks will sell smart phones like Samsung’s Galaxy Mini, Gravity Touch and C414.
The new distribution agreement follows Mobilicity’s 2011 launch in roughly 50 Walmart stores and its entry in the Metro grocery store chain in 2012.
Mobilicity chief customer officer Anthony Booth said the launch was timed for the Christmas and back-to-school seasons, which are said to account for 60% to 70% of Loblaws’ business. “Loblaws is growing their market share and it’s a good fit,” said Booth.
“[Loblaws stores] have a very loyal clientele and they have a lot of consumers who shop there every single week, so it’s really important to us to make sure those folks know we’re in Loblaws,” Booth said.
Promotion for the new partnership will likely be through Loblaws’ existing channels and properties, Booth said. “I don’t think you’re going to see it in the Loblaw flyer, but we’ll be using local marketing efforts, a lot of in-store promotions and in-store awareness. We’re reaching out specifically to people who live near stores. We also have a very robust customer referral program and we’ll use it to let people know that we’ve launched in Loblaws.”