Music streaming service Spotify to launch in Canada

A second attempt at the Canadian market

The online music streaming service Spotify is hinting that it will be coming to Canada soon.

The company, which was founded by Swedish entrepreneur Daniel Ek in 2006, pioneered the concept of granting internet users access to a huge catalogue of music they could freely stream without having to purchase songs or albums a la carte.

Spotify had signalled in 2009 that it was looking to move into Canada within months but never did. But a number of competitors did launch in Canada in recent years, including Deezer, Rara, Rdio, Slacker, and most recently, Google Play Music.

Other online services like Songza, which Google purchased earlier this month, allow the streaming of curated playlists of music for free, but users can’t play albums of their choice.

No launch date for Spotify in Canada has been released but the company says users will start getting access to the service in the “coming months.” Canadians can register for early access at Spotify.ca.

In the U.S., users can use the service for free with advertisements slipped in between songs, or pay $9.99 a month for ad-free access, the ability to listen to music offline, and higher quality streams.

According to a telephone survey conducted for the Media Technology Monitor late last year, nearly two-thirds of anglophone Canadians polled said they regularly streamed music online, which was up from 61 per cent in 2012 and 57 per cent in 2011.

The most popular source for listening to music for free online was YouTube, with 53 per cent of the respondents saying they streamed tunes that way. About one in five said they used a streaming service like Spotify.

The Media Technology Monitor commissioned Forum Research Inc. to speak with 4,009 anglophones by phone between Oct. 7 and Dec. 1, 2013. The survey results are considered accurate within 1.5 percentage points 19 times out of 20.

Brands Articles

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era

Mattel and Walmart open virtual store in Pearson Airport

The brand and retailer are targeting busy travellers this holiday season

Nissan hopes to score with final leg of CFL program

“Back in the Game” sending high school football teams and media to Grey Cup

Mark’s pops up in Vancouver with football competition

CFL partner will test fans’ skills ahead of Grey Cup championship this month

UPDATED: Reitmans shutting down 107 Smart Set stores

Company to convert 31 stores to operate under other fashion brands

Home Depot faces dozens of lawsuits over data breach

Litigation may distract management and affect how the retailer runs its business

Aimia takes a data-dive for Canadian charities

Employees donate data analysis skills to not-for-profits in 24-hour event