Music streaming service Spotify to launch in Canada

A second attempt at the Canadian market

The online music streaming service Spotify is hinting that it will be coming to Canada soon.

The company, which was founded by Swedish entrepreneur Daniel Ek in 2006, pioneered the concept of granting internet users access to a huge catalogue of music they could freely stream without having to purchase songs or albums a la carte.

Spotify had signalled in 2009 that it was looking to move into Canada within months but never did. But a number of competitors did launch in Canada in recent years, including Deezer, Rara, Rdio, Slacker, and most recently, Google Play Music.

Other online services like Songza, which Google purchased earlier this month, allow the streaming of curated playlists of music for free, but users can’t play albums of their choice.

No launch date for Spotify in Canada has been released but the company says users will start getting access to the service in the “coming months.” Canadians can register for early access at Spotify.ca.

In the U.S., users can use the service for free with advertisements slipped in between songs, or pay $9.99 a month for ad-free access, the ability to listen to music offline, and higher quality streams.

According to a telephone survey conducted for the Media Technology Monitor late last year, nearly two-thirds of anglophone Canadians polled said they regularly streamed music online, which was up from 61 per cent in 2012 and 57 per cent in 2011.

The most popular source for listening to music for free online was YouTube, with 53 per cent of the respondents saying they streamed tunes that way. About one in five said they used a streaming service like Spotify.

The Media Technology Monitor commissioned Forum Research Inc. to speak with 4,009 anglophones by phone between Oct. 7 and Dec. 1, 2013. The survey results are considered accurate within 1.5 percentage points 19 times out of 20.

Brands Articles

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support the recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Tesla’s chief driver of success: masculinity (Column)

Markus Giesler on how-to better understand Tesla's value as a masculinity symbol

Coke replaces CMO as soda sales remain flat

Company vows to continue to work to improve the quality of its marketing

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Frank & Oak launches first mass campaign

Menswear etailer introduces the tagline: "For the Journey Ahead"