Screen shot 2014-07-17 at 2.58.42 PM

Nestea hopes consumers ‘keep drinking’ new format and flavours

Nestea is satisfying more than just thirst this summer with the introduction of its king size can and three new flavours. The Coca-Cola brand also launched two television commercials showing how the iced tea beverage can help Canadians dodge awkward conversations – “just keep drinking.”

Fifteen-second English and French television spots from Toronto’s Zulu Alpha Kilo show individuals taking extra-long sips from their king cans to avoid, as presented in one scenario, saying “I love you.”


The commercials – in addition to digital pre-roll, public relations, experiential and the #JustKeepDrinking hashtag – are in support of the new can, which is nearly double the size of a regular can and sells for only 99 cents.

“Our research told us that Nestea in a larger can format would be a value for our consumers and the three new flavours (Half Tea Half Lemonade, Honey Ginseng Green Tea, Mango Green Tea) was an exciting proposition,” Angela McIntosh, integrated marketing communications manager for Nestea told Marketing in an email.

“The large can format offers consumers a great value at an attractive price point,” she added.

The television commercials are running until December. UM is handling the media buy, Environics is managing PR for the campaign, Inventa is responsible for experiential, while Gravity oversees social.

Brands Articles

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

IKEA outfits suites for Mount Sinai Hospital

Retailer transformed hospitality suites for women with high-risk pregnancies

Canadian Tire urges Canadians to step up in Olympic campaign

Rio effort includes three spots and extends the 'We All Play for Canada' platform

Puma Lab makes the leap into Canada via Foot Locker

Shop-within-shop concept will be tailored to local market's male consumers

How grocery stores are swaying shoppers

Candy and cake mixes are inching their way closer to front of store

Edelman serves up new website for Montreal restaurant

PR firm's Montreal office exercises its digital muscle for Robin des Bois

Brookline and Fountain Tire get rolling on anniversary tour

Calgary-based boutique focuses on growth with string of account wins and promotions

Salad King marks anniversary with food truck tour

Toronto restaurant to donate partial proceeds to Second Harvest

Joe Fresh president moves to Holt Renfrew

Mario Grauso will hold the same title at the Toronto-based luxury retailer