Screen shot 2014-07-17 at 2.58.42 PM

Nestea hopes consumers ‘keep drinking’ new format and flavours

Nestea is satisfying more than just thirst this summer with the introduction of its king size can and three new flavours. The Coca-Cola brand also launched two television commercials showing how the iced tea beverage can help Canadians dodge awkward conversations – “just keep drinking.”

Fifteen-second English and French television spots from Toronto’s Zulu Alpha Kilo show individuals taking extra-long sips from their king cans to avoid, as presented in one scenario, saying “I love you.”


The commercials – in addition to digital pre-roll, public relations, experiential and the #JustKeepDrinking hashtag – are in support of the new can, which is nearly double the size of a regular can and sells for only 99 cents.

“Our research told us that Nestea in a larger can format would be a value for our consumers and the three new flavours (Half Tea Half Lemonade, Honey Ginseng Green Tea, Mango Green Tea) was an exciting proposition,” Angela McIntosh, integrated marketing communications manager for Nestea told Marketing in an email.

“The large can format offers consumers a great value at an attractive price point,” she added.

The television commercials are running until December. UM is handling the media buy, Environics is managing PR for the campaign, Inventa is responsible for experiential, while Gravity oversees social.

Brands Articles

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

M&M Food Market to ditch trans fat by the end of 2017

If suppliers fail to meet the deadline certain products will be removed from shelves

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Future Flash: How Domino’s became an innovation company

The restaurant chain's AOR reveals its seven-step approach to creative thinking

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Marketers can now do the math on what agency work is worth

Ad Cost Checker offers database to benchmark fees

Sleeman plots a cross-country tour in support of new brew

The brewer's searching for two brand ambassadors for a cross-country train trip

CPAX reveals top 10 buyers and brands

Transparency bid reveals Canada's big programmatic spenders

NKPR wins MEC and Links of London

Real wins will involve media relations, influencer marketing and store openings