New Legends: Ivan Fecan and Aldo Bensadoun

The Marketing Hall of Legends welcomed 10 industry veterans to its illustrious rankings this year. With more than a century of industry experience between them, Marketing stole a few moments with each one, asking them to look back on their careers and examine what brought them success. Ivan Fecan – Builder The man often credited […]

The Marketing Hall of Legends welcomed 10 industry veterans to its illustrious rankings this year. With more than a century of industry experience between them, Marketing stole a few moments with each one, asking them to look back on their careers and examine what brought them success.

Ivan Fecan – Builder

Ivan Fecan

The man often credited with transforming CTV into Canada’s #1 network, Ivan Fecan has been central to the Canadian media landscape since the early ’80s. Before retiring, the executive and philanthropist held a long list of prestigious roles in media and broadcast, including head of English TV at CBC and CEO and president of CTVglobemedia.

Who was the most important person you’ve ever met in business and why?
Brandon Tartikoff. He was the greatest television programmer of all time, while fighting off cancer twice. (It got him the third time.) We only worked together for a few years, but his lessons still reveal themselves to me. He taught me about the business of show and to embrace my inner carny. He always said we build sandcastles, but no matter how beautiful, the waves will wash them away.

What did you learn as a child that contributed to your career success? Enjoy the simple things in life.
The biggest mistake I ever made that made me a better person/professional was… not betting on myself.

What’s the biggest gamble you’ve made in your career? Betting on myself.
What is your proudest career accomplishment? My 32-year marriage. Without it, I would have flamed out.

Aldo Bensadoun – Visionary

Aldo Bensadoun

A household name to so many, Aldo Bensadoun created The Aldo Group in 1972. Today, it operates more than 1,000 retail stores across Canada, the U.S., the U.K. and Ireland, as well as more than 600 franchises around the world. But he is celebrated for his philanthropy as well as for his business acumen­­—even when it wasn’t necessarily fashionable to do so.

What did you learn as a child that contributed to your career success?
My parents had a strong influence on me, especially their values. They taught me to care and respect others, give back to the community and help people in need. They also made sure that I knew my multiplication tables.

What’s the biggest gamble you’ve made in your career?
On a personal level, it was supporting the fight against AIDS in the early ’80s, which was taboo at the time. We believed in raising awareness in our stores to save lives. From a business perspective, it was deciding early on to stop selling other brands at our stores and focus solely on developing and selling the Aldo brand.

The most exciting thing about the industry today is…
Customers have access to a lot of different channels to interact with our brand. It is a great challenge to adapt and make sure we continue to serve them in a consistent, memorable and coherent manner across all channels.

What advice would you offer anyone starting their career today?
Don’t be afraid to do things differently and stick to your values.

Photography: Mike Ford

This series of Q&As – which also includes Hugh Dow, president of M2 Universal; Jack Bensimon, president of Bensimon Byrne; Bonnie Brooks of Hudson’s Bay Company and many others – will appear in the March issue of Marketing. Subscribe today, and be sure to check out the issue on your iPad.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda