Nike’s deal with Manchester United ends after 2014-15 season

Adidas, Warrior, Puma could be on deck

Nike will end its sponsorship deal with Manchester United after the 2014-15 season.

The Oregon-based sports apparel and shoe maker confirmed the end of the 13-year equipment supply contract in an email.

“Any partnership with a club or federation has to be mutually beneficial, and the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders,” the company said. “We look forward to a successful final season with the club.”

The club’s deal with Nike was worth a minimum 303 million pounds, nearly $519 million at today’s exchange rate.

Manchester United recently unveiled its red Nike home jerseys for the coming season, which feature a gold Chevrolet logo – reflecting the American automaker’s seven-year jersey sponsorship deal with the team worth $559 million.

The English Premier League side has been negotiating since January with several companies for a new equipment supply contract. Adidas, Warrior and Puma were among the companies interested in taking over as supplier.

Adidas, based in Germany, did not respond to email seeking comment. Puma unveiled its new uniforms for rival EPL club Arsenal on Thursday.

Manchester United has one of the most lucrative brands in sports and is the biggest money-maker in English football, generating $602 million in 2012-13. The club, purchased by the Glazer family in 2005, is listed on the New York Stock Exchange.

In April, United sold the naming rights to its training ground as part of a sponsorship deal with London-based insurance firm Aon estimated to be worth $230 million. The eight-year agreement, which starts this month, includes the Aon name on training jerseys.

Aon previously sponsored United’s match uniforms until the deal with Chevrolet.

Brands Articles

Scion Sessions return with more short-film-styled music vids

Toyota brand bolsters connection with music, art and culture

Ford Canada wins the TIFF celebrity lottery

How the automaker maximized its TIFF sponsorship with A-listers

Apple’s U2 “offer” a bad PR misstep

Music-savvy brand misunderstood the personal importance of the playlist

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility

Boston Pizza signs long-term deal with Rogers

Casual dining chain says more of its ad investment will be associated with hockey

Corona has it made in the shade

Beer brand gets celestial with new out-of-home campaign

Ex-Raven Ray Rice starts losing endorsement deals

Ousted player earned $1.6 million in sponsorship deals last year

Canadian marketers doubling down on video

Nearly half plan to increase their spend on digital video in the next year

Canadian Tire introduces enhanced loyalty program

A digital addition to Canada's unofficial second currency