Notch Video aims to connect brands and video producers

This week Notch Video launched a new online marketplace that aims to connect brands with video production houses. The Toronto-based startup is already working with several big name brands including Sport Chek, Canadian Tire and Samsung Canada, which have all used the service to find producers for online videos. Using Notch, brands can either deliver […]

This week Notch Video launched a new online marketplace that aims to connect brands with video production houses.

The Toronto-based startup is already working with several big name brands including Sport Chek, Canadian Tire and Samsung Canada, which have all used the service to find producers for online videos.

Using Notch, brands can either deliver a fully realized brief or an open ended one that seeks creative input from the production house or videographer.

The site allows marketers to search for video producers by geography or role, such as director, editor, producer or writer, and then key in details of the brief, like concept and budget. They can then send the brief to several production houses or independent contractors at once who will then email them directly to discuss the job.

According to Ian Buck, managing director of Notch, the company is looking to fill a gap it sees in the ad market for brands that need videos their social profiles and owned properties online rather than a traditional brand spot from an ad agency.

Before co-founding Notch, Buck worked as vice president of earned media at Sid Lee and spent more than eight years as vice president of High Road Communications. During his time at High Road, Buck said he saw the growth of branded content as brands looked to do editorial style videos.

The problem, he said, is that the budget allocated for videos in these kind of program is lower than the amount spent on TV ads. By connecting brands directly to video producers at a per-determined cost, he said Notch alleviates that problem.

Most recently Canadian Tire used the company to find producers for its “Tested” video series that ran on YouTube and CanadianTire.ca.

In a release, Duncan Fulton, senior vice president at Canadian Tire Corporation, said, “Notch Video has allowed us to extend our video production capabilities, helping us be nimble, cost-effective and able to capitalize on this ever-growing medium.

Brands Articles

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June

Struggling Sears partners with ‘The Great One’ on fashion line

As competitors up their fashion game, Sears partners with a retired NHL star

Who’s ready for the Apple Watch?

A look at the Canadian brands that couldn't wait to get on consumers' wrists

General Mills selects Hunter Straker as design AOR

Account win follows the Hunter Straker-assisted launch of Old El Paso Restaurante

BMO emphasizes its human touch

Online video brings brand promise to life

Paradigm to steer communications for UK’s Ingenie

Car insurance company looking to build brand awareness in Canada

Procter & Gamble’s 3Q revenue weighed down by strong dollar

Sales decline in beauty and personal care, and feminine and family care segments