Nowlan succeeds Moir at Tim Hortons, Cooper takes over at Molson

Two big beverage brands see changes in the marketing suite

This story has been updated

Molson marketer Peter Nowlan has been named chief brand and marketing officer for Tim Hortons and will replace the outgoing Bill Moir on May 21.

Peter Nowlan

Moir has served as the QSR’s chief marketing executive since 1990, but had announced his retirement in 2012.

Nowlan arrives from Molson Coors Canada, which he joined in 2008 as chief marketing and strategy officer and was then made chief commercial officer in 2012. Prior to that, Nowlan spent 10 years at the Kraft Food Group, working in Canada, the U.S. and Asia.

“Peter is a highly respected and proven marketing leader with a track record of success in every role he has had,” said Marc Caira, Tim Hortons’ president and CEO, in a release. “We are delighted to welcome Peter to the Tim Hortons team, where he will apply his considerable talents and energy toward our continued growth as one of our industry’s most trusted and consumer-centric brands.”

When Nowlan leaves Molson on April 30, Scott Cooper, currently the beer maker’s chief strategy and business transformation officer, will step in as the new chief commercial officer. Cooper oversaw the creation and launch of the “Made From Canada” positioning for Molson Canadian, and steered the launch of Molson 67 in 2009.

“He effectively created a platform for the growth we are seeing for Molson Canadian as a brand,” said Gavin Thompson, a spokesperson for Molson Coors.

Related
• Me & My Brand: Bill Moir looks ahead

While Nowlan officially assumes his new role in May, Tim Hortons says Moir will remain with the company into August to help transition the role. He will also “continue to be involved with the brand as President of the Tim Horton Children’s Foundation until the end of 2015, as well as be available to the CEO for strategic initiatives and programs as required,” the company said.

This story was updated at 2:40 p.m. on April 29, 2014.

Brands Articles

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Future Shop closure ‘inevitable,’ but tech retail okay: expert

Electronics often purchased online, but customers still value traditional stores

How social helped resurrect three beloved cereal brands

General Mills puts Trix back on shelves for Easter, proves it's not just for kids

How to offer a better in-store experience (Column)

Curation, media planning and disruptive design drive loyalty, product engagement

Target speeds up Canadian exit

Retailer plans to wind up stores by mid April

Why marketers should push forward, not pull back

In today's economy, slashing ad budgets can mean lost sales and lost opportunities

Simons selects Cossette as agency partner for expansion

Agency to help Quebec retailer build brand awareness outside its home province

Future Shop stores closing, some converting to Best Buys

Closure will result in the loss of 500 full-time and 1,000 part-time jobs