PayPal streamlines online checkout, lets shoppers stay on websites

EBay‘s payments service PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site. Simplifying the checkout process – and having shoppers stay on an e-commerce site rather than click over to a separate PayPal page – means they are more likely […]

EBay‘s payments service PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site.

Simplifying the checkout process – and having shoppers stay on an e-commerce site rather than click over to a separate PayPal page – means they are more likely to complete the transaction. That could also mean more people will use PayPal.

PayPal said Monday that it is testing out the new checkout process with a few merchants and will make it available to large businesses in the first half of this year. Medium and small businesses will also be able to use it down the line.

Brands Articles

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

McCain takes to Twitter to dispel Pizza Pocket rumours

Company says popular food brand is undergoing a refresh, not being discontinued

How to be taken seriously as a young agency founder

Dash agency's Christian Lunny on persuading waffling clients

Hermès gives an inside look at craftsmanship

Global exhibition allows consumers to see French artisans at work

Tim Hortons names new president

Sami Siddiqui is promoted from head of finance to president at the coffee shop chain

Sears unveils revamped logo

Developed in-house, it is part of the company's ongoing 'strategic reinvention'