PayPal streamlines online checkout, lets shoppers stay on websites

EBay‘s payments service PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site. Simplifying the checkout process – and having shoppers stay on an e-commerce site rather than click over to a separate PayPal page – means they are more likely […]

EBay‘s payments service PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site.

Simplifying the checkout process – and having shoppers stay on an e-commerce site rather than click over to a separate PayPal page – means they are more likely to complete the transaction. That could also mean more people will use PayPal.

PayPal said Monday that it is testing out the new checkout process with a few merchants and will make it available to large businesses in the first half of this year. Medium and small businesses will also be able to use it down the line.

Brands Articles

How Sears is addressing the ‘elephant in the room’

And, why it's sticking to the middle sector as more retailers move upmarket

Kraft’s simple solution for building a coffee brand

Nabob campaign mocks modern coffee culture and celebrates the humble cup of joe

How Pabst Blue Ribbon earned its hipster cred

The blue-collar beer set its sights on a target as individual as the brand

Rotman School’s Bernardo Blum tackles big data disappointment

Data-Driven keynote says companies are using data for description, not solutions

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era