PayPal streamlines online checkout, lets shoppers stay on websites

EBay‘s payments service PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site. Simplifying the checkout process – and having shoppers stay on an e-commerce site rather than click over to a separate PayPal page – means they are more likely […]

EBay‘s payments service PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site.

Simplifying the checkout process – and having shoppers stay on an e-commerce site rather than click over to a separate PayPal page – means they are more likely to complete the transaction. That could also mean more people will use PayPal.

PayPal said Monday that it is testing out the new checkout process with a few merchants and will make it available to large businesses in the first half of this year. Medium and small businesses will also be able to use it down the line.

Brands Articles

Hershey spreads Reese brand into new market

Consumer demand pushes new product into competition with Nutella

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Douglas Coupland to create 3D artwork for Simons

National tour of retail locations will culminate in 2019 unveiling

Walmart.ca to offer online grocery pickup orders

Service launching in Ottawa at 11 locations

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors