Michael Phelps, left, is measured in a prototype swimsuit before a training session. After partnering with Speedo through most of his swimming career, Phelps has agreed to a new deal with Aqua Sphere.

Phelps signs with Aqua Sphere after long ties to Speedo

Newcomer brand lands swimming's biggest star

After partnering with Speedo through most of his swimming career, Michael Phelps has agreed to a new deal with Aqua Sphere.

The company is a newcomer to competitive swimming, but is already designing a racing suit that Phelps can begin wearing on Jan. 1. The deal is a huge coup for Aqua Sphere as it tries to gain a foothold alongside companies such as Arena, Speedo and Tyr.

Phelps and his coach, Bob Bowman, will be working with Aqua Sphere on a range of products beyond racing suits, hoping to lure more kids into swimming and reduce the number of drowning deaths. Phelps tells The Associated Press “this is an exciting part of my career that I’ve never been able to experience before.”

The deal will officially be announced Tuesday.

Brands Articles

Hall of Legends 2015:
Luc Beauregard

Valérie Beauregard on her father's influence and legacy as a king of PR

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Canadians flock to YouTube to view ads ahead of Super Bowl

Plus, see which Super Bowl spots are trending globally

Uniqlo’s blend-in brand well-poised to win market share

A bit of unfamiliarity goes a long way in managing expectations

A by-the-numbers look at #BellLetsTalk

The results from Bell's 2015 mental health campaign blow away previous years

CMOs feel unready to deal with data deluge: Deloitte

Report shows marketers feel unprepared for what's coming next

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Canada’s Hottest Ads:
December cheer dominates

... and that beer fridge turns up everywhere (with Denise Rossetto and Todd Mackie)

PR Move of the Week:
Sears Canada

Retailer’s offer to Target's soon-to-be-ex-employees hits the mark