Michael Phelps, left, is measured in a prototype swimsuit before a training session. After partnering with Speedo through most of his swimming career, Phelps has agreed to a new deal with Aqua Sphere.

Phelps signs with Aqua Sphere after long ties to Speedo

Newcomer brand lands swimming's biggest star

After partnering with Speedo through most of his swimming career, Michael Phelps has agreed to a new deal with Aqua Sphere.

The company is a newcomer to competitive swimming, but is already designing a racing suit that Phelps can begin wearing on Jan. 1. The deal is a huge coup for Aqua Sphere as it tries to gain a foothold alongside companies such as Arena, Speedo and Tyr.

Phelps and his coach, Bob Bowman, will be working with Aqua Sphere on a range of products beyond racing suits, hoping to lure more kids into swimming and reduce the number of drowning deaths. Phelps tells The Associated Press “this is an exciting part of my career that I’ve never been able to experience before.”

The deal will officially be announced Tuesday.

Brands Articles

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope

Taco Bell hunts for a Snapchat host

The QSR is building its Snapchat presence with weekly fan-created stories

Frank & Oak takes its storytelling to new heights

Menswear retailer partners with Toronto photographer on its latest campaign

NKPR wins Anthony Brands

PR firm also signs two-time Juno nominee Mia Martina

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

What marketers can (and can’t) learn from studying social data

CMDC event features a computer scientist tracking Facebook and Twitter usage