Puma partners with Moncton startup

Foursum app wins the partner at the top of its must-have list

But don’t look for ads in this golf app

A Moncton, New Brunswick-based startup has landed Puma as its first brand sponsor.

The company, Foursum, is the maker of a mobile golfing app – an “online country club” – that allows consumers to track their golf games, connect with other players and compare scores with friends.

Foursum will partner with Puma’s Coba Puma Golf brand to offer a series of sponsored in-app golf challenges. The first, called the Cobra “Go Looooong!” challenge, tasks the app’s users to drive the ball ten miles of yardage between May and June.

The first 150 users to complete the challenge and post their badge to Facebook or Twitter will receive a limited edition Cobra/Foursum branded golf hat.

As part of the partnership, Puma sponsored golfers Rickie Fowler, Graham Delaet and Blair O’Neal will join Foursum, creating profiles and tracking their games so that fans can follow along.

Foursum president and co-founder Matt Eldridge told Marketing that prior to inking the deal, the startup made a list of the top golf brands it wanted to work with and Puma was at the top. “Fortunately for us, we got it,” he said.

Rather than a paid advertisement, Eldridge said the sponsored challenges are a win/win partnership “about brand synergy and validating the challenges.”

Eldridge said, “We will consider brand partnership as a revenue model, but it certainly is not the purpose of aligning ourselves with brands like Puma.”

He said the company is set to introduce its revenue model in the coming months and noted while brand sponsorships may be part of Foursum’s revenue in the future, it is not considering display ads.

“There will never be an ad inside the app. We refuse to clutter the beautiful interface of Foursum with banner ads,” he said.

Brands Articles

Frank & Oak launches first mass campaign

Menswear etailer introduces the tagline: "For the Journey Ahead"

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

Target seeks to bolster Canadian fashion profile

Fashion and business operations a major focus for the discount retailer

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Going for the sentimental shoppers

Why food brands are turning to anthropology to tug at Canadians’ heartstrings

McDonald’s profit, sales decline amid ongoing struggles

Fast food giant launches “Our Food. Your Questions.” in the U.S. to improve image

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls