Puma partners with Moncton startup

Foursum app wins the partner at the top of its must-have list

But don’t look for ads in this golf app

A Moncton, New Brunswick-based startup has landed Puma as its first brand sponsor.

The company, Foursum, is the maker of a mobile golfing app – an “online country club” – that allows consumers to track their golf games, connect with other players and compare scores with friends.

Foursum will partner with Puma’s Coba Puma Golf brand to offer a series of sponsored in-app golf challenges. The first, called the Cobra “Go Looooong!” challenge, tasks the app’s users to drive the ball ten miles of yardage between May and June.

The first 150 users to complete the challenge and post their badge to Facebook or Twitter will receive a limited edition Cobra/Foursum branded golf hat.

As part of the partnership, Puma sponsored golfers Rickie Fowler, Graham Delaet and Blair O’Neal will join Foursum, creating profiles and tracking their games so that fans can follow along.

Foursum president and co-founder Matt Eldridge told Marketing that prior to inking the deal, the startup made a list of the top golf brands it wanted to work with and Puma was at the top. “Fortunately for us, we got it,” he said.

Rather than a paid advertisement, Eldridge said the sponsored challenges are a win/win partnership “about brand synergy and validating the challenges.”

Eldridge said, “We will consider brand partnership as a revenue model, but it certainly is not the purpose of aligning ourselves with brands like Puma.”

He said the company is set to introduce its revenue model in the coming months and noted while brand sponsorships may be part of Foursum’s revenue in the future, it is not considering display ads.

“There will never be an ad inside the app. We refuse to clutter the beautiful interface of Foursum with banner ads,” he said.

Brands Articles

Air Canada surprises Americans with 48 hours in Toronto

The brand's latest campaign aims to make Toronto a desirable layover stop

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Eataly set to take a bite out of the Canadian market

First location will open in Toronto's Yorkville neighbourhood in early 2017

The inevitable winner in the emotional vs. rational ad debate

Why sticking to the facts is not enough when lies are everywhere

John St. wins Home Hardware

The Toronto agency beats out five shortlisted shops in six-month review

Trans-Canada Trail rebrands seeks to connect Canadians

Five-week digital campaign looks to build brand awareness of the 25-year-old trail

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

McDonald’s uses four-hour ad to promote McWrap

Bacon sizzling and lettuce drying are among the scenes in the fast food giant's film