Puma partners with Moncton startup

Foursum app wins the partner at the top of its must-have list

But don’t look for ads in this golf app

A Moncton, New Brunswick-based startup has landed Puma as its first brand sponsor.

The company, Foursum, is the maker of a mobile golfing app – an “online country club” – that allows consumers to track their golf games, connect with other players and compare scores with friends.

Foursum will partner with Puma’s Coba Puma Golf brand to offer a series of sponsored in-app golf challenges. The first, called the Cobra “Go Looooong!” challenge, tasks the app’s users to drive the ball ten miles of yardage between May and June.

The first 150 users to complete the challenge and post their badge to Facebook or Twitter will receive a limited edition Cobra/Foursum branded golf hat.

As part of the partnership, Puma sponsored golfers Rickie Fowler, Graham Delaet and Blair O’Neal will join Foursum, creating profiles and tracking their games so that fans can follow along.

Foursum president and co-founder Matt Eldridge told Marketing that prior to inking the deal, the startup made a list of the top golf brands it wanted to work with and Puma was at the top. “Fortunately for us, we got it,” he said.

Rather than a paid advertisement, Eldridge said the sponsored challenges are a win/win partnership “about brand synergy and validating the challenges.”

Eldridge said, “We will consider brand partnership as a revenue model, but it certainly is not the purpose of aligning ourselves with brands like Puma.”

He said the company is set to introduce its revenue model in the coming months and noted while brand sponsorships may be part of Foursum’s revenue in the future, it is not considering display ads.

“There will never be an ad inside the app. We refuse to clutter the beautiful interface of Foursum with banner ads,” he said.

Brands Articles

Scotiabank ends Nuit Blanche art fest sponsorship

Sponsorship review takes bank's name off the event it helped build

Meridian seeks marketing domination with new campaign

Credit union hires Cundari to help drive brand awareness in a cluttered category

Why retailers should embrace beacons (Study)

Majority of shoppers are open to receiving messages relevant to their location

Clarks opens pop-up shop in Toronto

U.K. shoe company's first North American pop-up showcases its heritage

WestJet hopes to hit the internet jackpot with new stunt

Marketing goes behind-the-scenes as WestJet films its latest content piece

Sampler brings a bit of SaaS to product sampling

Enterprise platform automates and deeply analyzes free sample giveaways online

Using beacons to reveal the path to purchase

Freckle IoT uses beacons to help reach customers both in-store and out

Five things we learned at Marketing Evolution Summit

Why ownership doesn't matter anymore and other lessons from MES 2015

Walmart and 7-Eleven Canada team up on ecomm project

Online orders can be delivered for pickup at one of six convenient store locations