Red Lion app brings hearing loss into focus

A new app created by Red Lion Canada visualizes hearing loss in an attempt to break a stigma associated with hearings tests. Created for Sound Communication, a hearing aid fitter and vendor based in Ontario, the app combines a hearing tone test with a photo. Users see the blurred photo gradually become clear as the […]

A new app created by Red Lion Canada visualizes hearing loss in an attempt to break a stigma associated with hearings tests.

Created for Sound Communication, a hearing aid fitter and vendor based in Ontario, the app combines a hearing tone test with a photo. Users see the blurred photo gradually become clear as the test tone becomes harder and harder to hear. They hit a button when they stop being able to hear the tone. If the photo is still blurry, they have a visual representation of their hearing loss. They can then share the results and are directed to a website that encourages them to book an appointment.

Challenged to beat the misperception that hearing loss is a problem faced by older people, Brett Channer, president and chief creative director at Red Lion, said his agency asked “why is there no stigma with eyesight being tested? So we decided to take a behaviour that people are comfortable with, and turn that into an opportunity to investigate their hearing.”

“See How Well You Hear,” which was coded by European company Ngoar, is waiting on an Apple Store licence, and should launch next week for both Apple and Android users.

Red Lion Canada also owns the app’s concept as intellectual property, and hopes to expand its use. They’ve been in discussions with other vendors outside of Sound Communication’s Ontario market, said Channer. The agency may sell it to other clients.

Brands Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Marketer of the Year 2015: Shomi

A great brand and a strong product put this SVOD upstart on the map

Nicoderm returns to TV with spaced-out campaign

Tribal DDB campaign harkens back to 'irritable stewardess'

Edelman Trust Barometer tracks sunny Trudeau effect

Trust in institutions and business has improved, but beware the perception gap

Strategic Objectives lands DuBreton’s English account

Organic pork producer launches content series with help from Toronto PR shop

The Knot Group’s NYC office wins Brookfield account

Arts Brookfield's free culture fest expands account across the border