Rogers betting NHL fans to use mobile devices to watch with its big spectrum buy

Rogers Communications is betting on consumers watching more video on their tablets and smartphones — especially NHL hockey fans — with its recent $3.3-billion purchase of wireless spectrum. Analysts say Rogers’ acquisition in the January auction will be needed to allow hockey fans to stream NHL games — which uses up lots of bandwidth — […]

Rogers Communications is betting on consumers watching more video on their tablets and smartphones — especially NHL hockey fans — with its recent $3.3-billion purchase of wireless spectrum.

Analysts say Rogers’ acquisition in the January auction will be needed to allow hockey fans to stream NHL games — which uses up lots of bandwidth — on their mobile devices.

Last fall, Rogers scored a $5.2-billion deal for the national rights to all National Hockey League games, including the playoffs and Stanley Cup final, on all its platforms in both English and French.

Rival Bell has been a leader in offering mobile TV to its customers, but Rogers will not only have NHL content but also professional baseball as the owner of the Toronto Blue Jays.

The recent spectrum auction raised a record $5.27 billion for the federal government.

However, the sale failed to immediately entice a fourth national player into the Canadian wireless market to provide more competition.

Some of the telecom companies are starting to roll out plans for the spectrum which is considered ideal both for rural areas and dense urban cities.

Telus spent just over $1.14 billion for 30 licenses, while Bell spent $565.7 million for 31 licenses and says it will start deploying the spectrum in rural and remote areas right away.

Disclosure: Rogers owns Marketing and MarketingMag.ca

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda