Rogers betting NHL fans to use mobile devices to watch with its big spectrum buy

Rogers Communications is betting on consumers watching more video on their tablets and smartphones — especially NHL hockey fans — with its recent $3.3-billion purchase of wireless spectrum. Analysts say Rogers’ acquisition in the January auction will be needed to allow hockey fans to stream NHL games — which uses up lots of bandwidth — […]

Rogers Communications is betting on consumers watching more video on their tablets and smartphones — especially NHL hockey fans — with its recent $3.3-billion purchase of wireless spectrum.

Analysts say Rogers’ acquisition in the January auction will be needed to allow hockey fans to stream NHL games — which uses up lots of bandwidth — on their mobile devices.

Last fall, Rogers scored a $5.2-billion deal for the national rights to all National Hockey League games, including the playoffs and Stanley Cup final, on all its platforms in both English and French.

Rival Bell has been a leader in offering mobile TV to its customers, but Rogers will not only have NHL content but also professional baseball as the owner of the Toronto Blue Jays.

The recent spectrum auction raised a record $5.27 billion for the federal government.

However, the sale failed to immediately entice a fourth national player into the Canadian wireless market to provide more competition.

Some of the telecom companies are starting to roll out plans for the spectrum which is considered ideal both for rural areas and dense urban cities.

Telus spent just over $1.14 billion for 30 licenses, while Bell spent $565.7 million for 31 licenses and says it will start deploying the spectrum in rural and remote areas right away.

Disclosure: Rogers owns Marketing and MarketingMag.ca

Brands Articles

Walmart marks Eid with Facebook recipe ad

Using digital and social to reach multicultural consumers

Target launches new photo-capturing app

In a Snap allows in-app shopping

Peanut Butter Cheerios teaches consumers #HowToDad

Move over, moms. It's dad's time to shine with a manifesto from Peanut Butter Cheerios

Insight Vacations taps Lisa Ray for ambassador role

International actress will bridge the gap between East and West

Chatter: A break-up call with Comcast turns into PR disaster

Brutal call captures an attempt to disconnect from service

Montana’s meaty foray into video marketing

123W's meat-for-service spot marks a change for Cara brand

Nikon features photographers with online photo map

Nikon Canada and One Advertising's attempt to demystify big camera gear

BlackBerry appoints former LiveOps boss as COO

Marketing to be part of Marty Beard's new responsibilities