Rogers betting NHL fans to use mobile devices to watch with its big spectrum buy

Rogers Communications is betting on consumers watching more video on their tablets and smartphones — especially NHL hockey fans — with its recent $3.3-billion purchase of wireless spectrum. Analysts say Rogers’ acquisition in the January auction will be needed to allow hockey fans to stream NHL games — which uses up lots of bandwidth — […]

Rogers Communications is betting on consumers watching more video on their tablets and smartphones — especially NHL hockey fans — with its recent $3.3-billion purchase of wireless spectrum.

Analysts say Rogers’ acquisition in the January auction will be needed to allow hockey fans to stream NHL games — which uses up lots of bandwidth — on their mobile devices.

Last fall, Rogers scored a $5.2-billion deal for the national rights to all National Hockey League games, including the playoffs and Stanley Cup final, on all its platforms in both English and French.

Rival Bell has been a leader in offering mobile TV to its customers, but Rogers will not only have NHL content but also professional baseball as the owner of the Toronto Blue Jays.

The recent spectrum auction raised a record $5.27 billion for the federal government.

However, the sale failed to immediately entice a fourth national player into the Canadian wireless market to provide more competition.

Some of the telecom companies are starting to roll out plans for the spectrum which is considered ideal both for rural areas and dense urban cities.

Telus spent just over $1.14 billion for 30 licenses, while Bell spent $565.7 million for 31 licenses and says it will start deploying the spectrum in rural and remote areas right away.

Disclosure: Rogers owns Marketing and MarketingMag.ca

Brands Articles

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year

Frank & Oak gets into home decor with Etsy collection

Menswear retailer experiments with handmade home goods

Ford Canada hits the streets of Montreal in new web series

Brand focuses on one of the most important small car markets: Montreal

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Target Canada focuses on holiday sales, then its future

Signs of improvement outlined in the company's third-quarter report

Metro boosts Q4 profit, revenue and same store sales up

Montreal retailer posts $115.6-million profit

Kiip launches white label loyalty solution for brands

Platform helps marketers offer specialized rewards for new or loyal users