Rogers replacing top marketers

John Boynton and Shelagh Stoneham are leaving the mobile and media company

Just weeks after completing a full creative agency review, Rogers Communications is making big changes to its marketing leadership, replacing two senior executives responsible for the brand.

Both John Boynton, executive vice-president marketing and chief marketing officer, and Shelagh Stoneham, senior vice-president and general manager, brands and marcomm, will be leaving the company effective immediately. The changes were revealed to Rogers staff late Wednesday afternoon.

The move comes just eight weeks after Rogers completed a three-month agency review that ended with the consolidation of most of its creative ad business with Publicis. The agency has held the English creative assignment since 2007. OMD remains the media agency of record for Rogers.

It’s also the first major change at the senior executive ranks since Guy Laurence took over as CEO of Rogers Communications in early December.

Brands Articles

On The Move: Changes at Bell Media, Edelman and GMR

A weekly recap of who's headed where in Canadian marketing and communications

Nordica sees a smooth road ahead for cottage cheese

New campaign urges wary consumers to take just a 'tiny taste'

Best Western launches global brand

New design more modern, friendly

Build-your-own-burger option coming to McDonald’s

Most of the chains 1,400 restaurants will be changed to the new ordering format by 2017

Two Oceans campaign pushes year-round summer sippin’

South African winemaker supports Moscato variety with Toronto tour

Can crisis management save VW?

Can the car company earn consumer trust back? Or is its reputation a total write-off

Hero Burger and Ace Bakery team up to ‘beet’ cancer

Limited run Think Pink Burger benefits the Canadian Breast Cancer Foundation

Movember Foundation hires firm for influencer effort

1Milk2Sugars to identify and oversee Quebec ambassadors

Activia enlists star power to encourage healthy eating habits

Ambassadors to help participants stay motivated during four-week challenge