Sears Canada CEO will devote more resources to improve online experience

The chief executive of Sears Canada says he will dedicate more resources to the struggling company’s online shopping experience and an updated inventory management system. Sears Canada CEO Douglas Campbell told the retailer’s annual meeting in Toronto that sales through the internet is one area of the business that’s growing – faster than the “managed […]

The chief executive of Sears Canada says he will dedicate more resources to the struggling company’s online shopping experience and an updated inventory management system.

Sears Canada CEO Douglas Campbell told the retailer’s annual meeting in Toronto that sales through the internet is one area of the business that’s growing – faster than the “managed decline” of its traditional catalogue business.

Campbell outlined several ways that he aims to boost flagging sales, which weakened 10% in the most recent quarter.

He also said Sears Canada plans to launch an updated “real-time inventory” management system that will help determine which stores are overstocked on a product that might be in short supply at another location.

Sears Canada is in the midst of a three-year turnaround plan that intensified last year as the company began to sell off leases for some of its most prominent locations.

The company also began a more aggressive reduction of staff across its operations to lower expenses.

Brands Articles

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Canada Goose to open Toronto, New York retail stores

The luxury outerwear brand is investing in its first-ever standalone locations

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices