Sephora gives Canadian online shopping a makeover

Sephora, one of North America’s high-end beauty brands, has undergone a major facelift with the launch of Sephora.ca. The new multi-channel website now features targeted product search for easier shopping – with indexed product characteristics ranging from ingredients to price – along with Pinterest tags for social bookmarking, fully integrated Canadian pricing, bilingual content and […]


Sephora, one of North America’s high-end beauty brands, has undergone a major facelift with the launch of Sephora.ca.

The new multi-channel website now features targeted product search for easier shopping – with indexed product characteristics ranging from ingredients to price – along with Pinterest tags for social bookmarking, fully integrated Canadian pricing, bilingual content and Canadian-exclusive offers from brand partners.

“As part of our expanding retail vision, we felt it was a necessary next step to give our Canadian clients a better and smarter online experience,” said Lori Castagna, vice-president and merchandising and marketing at Sephora Canada. “The entire site is Canadian specific, with special deals around duties, shipping and tax.”

In the past, Canadian clients shopped the U.S.-based Sephora.com directly, and then at checkout migrated to a Canadian process where there were product limitations and shipping and duties challenges.

“We have big plans for Canada,” said Castagna, pointing to upcoming new services, products and brand launches.

Brands Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change

More 2014 MIAs finalists – shortlist #2

Finalists in the Best Use of Content and Best Use of Digital Channels categories