Sephora gives Canadian online shopping a makeover

Sephora, one of North America’s high-end beauty brands, has undergone a major facelift with the launch of Sephora.ca. The new multi-channel website now features targeted product search for easier shopping – with indexed product characteristics ranging from ingredients to price – along with Pinterest tags for social bookmarking, fully integrated Canadian pricing, bilingual content and […]


Sephora, one of North America’s high-end beauty brands, has undergone a major facelift with the launch of Sephora.ca.

The new multi-channel website now features targeted product search for easier shopping – with indexed product characteristics ranging from ingredients to price – along with Pinterest tags for social bookmarking, fully integrated Canadian pricing, bilingual content and Canadian-exclusive offers from brand partners.

“As part of our expanding retail vision, we felt it was a necessary next step to give our Canadian clients a better and smarter online experience,” said Lori Castagna, vice-president and merchandising and marketing at Sephora Canada. “The entire site is Canadian specific, with special deals around duties, shipping and tax.”

In the past, Canadian clients shopped the U.S.-based Sephora.com directly, and then at checkout migrated to a Canadian process where there were product limitations and shipping and duties challenges.

“We have big plans for Canada,” said Castagna, pointing to upcoming new services, products and brand launches.

Brands Articles

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Frank & Oak push pop-up competition in the U.S.

Montreal-based retailer is giving consumers the power to pick temporary locations

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

What the Heinz-Kraft merger could mean for Canada

Experts say deal will likely lead to layoffs as the two companies find ways to share costs

N.L. college picks Target Marketing to steer branding

Campaign for College of the North Atlantic expected to launch this summer

Metro gets personal with latest digital play

Grocer offers personalized deals through mobile app and website

Schick debuts YouTube series in bid to reach young women

Branded content play marks the razor brand's first foray onto YouTube

Casino Rama bets on Media Experts/Taxi

Longtime partners were among five agency groups that pitched the business