Sephora, one of North America’s high-end beauty brands, has undergone a major facelift with the launch of Sephora.ca.
The new multi-channel website now features targeted product search for easier shopping – with indexed product characteristics ranging from ingredients to price – along with Pinterest tags for social bookmarking, fully integrated Canadian pricing, bilingual content and Canadian-exclusive offers from brand partners.
“As part of our expanding retail vision, we felt it was a necessary next step to give our Canadian clients a better and smarter online experience,” said Lori Castagna, vice-president and merchandising and marketing at Sephora Canada. “The entire site is Canadian specific, with special deals around duties, shipping and tax.”
In the past, Canadian clients shopped the U.S.-based Sephora.com directly, and then at checkout migrated to a Canadian process where there were product limitations and shipping and duties challenges.
“We have big plans for Canada,” said Castagna, pointing to upcoming new services, products and brand launches.