Sip and surf: Tim Hortons to offer free wifi

Double-double addicts will soon have another reason to stop into one of the thousands of Tim Hortons outlets across the country. As earlier reported in the Toronto Star, the coffee-and-doughnut chain is working to roll out free wireless internet to more than 2,000 locations. Last month, David Morelli, Tim Hortons director of public affairs, told the […]

Double-double addicts will soon have another reason to stop into one of the thousands of Tim Hortons outlets across the country.

As earlier reported in the Toronto Star, the coffee-and-doughnut chain is working to roll out free wireless internet to more than 2,000 locations.

Last month, David Morelli, Tim Hortons director of public affairs, told the Star, “We’re looking at the needs of our different types of guests not just the soccer moms and seniors who we’re popular with, but also students and business people who stop in our restaurants.”

It expects 90% of its so-called “traditional” outlets across Canada will offer free wifi by September.

The plan does not includes its non-traditional outlets, including kiosks, gas stations and hospital locations.

The service is being provided through a partnership with Bell.

Tim Hortons joins other chains such as McDonald’s, Second Cup and Starbucks that already offer free wifi access at many of their locations.

Brands Articles

Blacks takes its new look on road and to the airport

Blacks supports its new store concept and website with creative from Taxi

MasterCard sponsors Stand Up To Cancer Canada

PR event asked Torontonians to publicly stand up for loved ones

Mercedes-Benz tells a great story with a car canvas

Automaker commissions Nova Scotia artist to paint vintage Mercedes

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers