Sip and surf: Tim Hortons to offer free wifi

Double-double addicts will soon have another reason to stop into one of the thousands of Tim Hortons outlets across the country. As earlier reported in the Toronto Star, the coffee-and-doughnut chain is working to roll out free wireless internet to more than 2,000 locations. Last month, David Morelli, Tim Hortons director of public affairs, told the […]

Double-double addicts will soon have another reason to stop into one of the thousands of Tim Hortons outlets across the country.

As earlier reported in the Toronto Star, the coffee-and-doughnut chain is working to roll out free wireless internet to more than 2,000 locations.

Last month, David Morelli, Tim Hortons director of public affairs, told the Star, “We’re looking at the needs of our different types of guests not just the soccer moms and seniors who we’re popular with, but also students and business people who stop in our restaurants.”

It expects 90% of its so-called “traditional” outlets across Canada will offer free wifi by September.

The plan does not includes its non-traditional outlets, including kiosks, gas stations and hospital locations.

The service is being provided through a partnership with Bell.

Tim Hortons joins other chains such as McDonald’s, Second Cup and Starbucks that already offer free wifi access at many of their locations.

Brands Articles

The results of Apple’s free U2 download experiment

Company gets its "record breaking" headline, but many users rebel

Scion Sessions return with more short-film-styled music vids

Toyota brand bolsters connection with music, art and culture

Ford Canada wins the TIFF celebrity lottery

How the automaker maximized its TIFF sponsorship with A-listers

Apple’s U2 “offer” a bad PR misstep

Music-savvy brand misunderstood the personal importance of the playlist

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility

Boston Pizza signs long-term deal with Rogers

Casual dining chain says more of its ad investment will be associated with hockey

Corona has it made in the shade

Beer brand gets celestial with new out-of-home campaign

Ex-Raven Ray Rice starts losing endorsement deals

Ousted player earned $1.6 million in sponsorship deals last year

Canadian marketers doubling down on video

Nearly half plan to increase their spend on digital video in the next year