SPC gets a new look and updates mobile experience in time for back to school

Student Price Card (SPC) has received a facelift, complete with a new logo, card, website and enhanced mobile app.

The revamped SPC loyalty card

The revamped SPC loyalty card

The free app will give members of the student loyalty program access to a number of partner retail chains through weekly push notifications and locked offers along with SPC’s traditional savings and deals. The mobile offerings will launch the week of Aug. 18 and include brands such as Aéropostale, Baskin Robbins, Old Navy, Pizza Pizza and The Body Shop.

While SPC has had a mobile app for the past three years, it has primarily served as a store locator and a listing of current deals for students on the go, said Nicholas Bianchi, vice-president, sales and loyalty marketing at SPC.

“We always look at the core of our value proposition to be the discounts that people get with the card,” Bianchi said. “Up until about the last couple of years we’ve been predominantly bricks and mortar with our savings. What we’ve done now is incorporated additional offers and deals through the mobile app itself.”

With the help of its creative agency Rethink, SPC has also redesigned its logo, site and card to keep pace with online consumer trends.

“With so many changes happening in the marketplace, the increase of mobility, and the increase in e-commerce, we know we’re shifting into a much more digital value proposition over the next three years,” said Bianchi. “We wanted to have a very updated look and feel and brand sensibility going into that period.”

Both the physical card and the brand’s website have also been modified to match the new logo. The website also now includes a “perks” feature, where members can access offers tailored specifically to them.

SPC worked with Rethink on the re-brand and creative, while Plastic Mobile developed the app. Loyalty Engine built the back end of the site.

SPC has more than one million members, and students can use their card at over 100 retail chains across the country.

Brands Articles

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year

Frank & Oak gets into home decor with Etsy collection

Menswear retailer experiments with handmade home goods

Ford Canada hits the streets of Montreal in new web series

Brand focuses on one of the most important small car markets: Montreal

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Target Canada focuses on holiday sales, then its future

Signs of improvement outlined in the company's third-quarter report

Metro boosts Q4 profit, revenue and same store sales up

Montreal retailer posts $115.6-million profit

Kiip launches white label loyalty solution for brands

Platform helps marketers offer specialized rewards for new or loyal users

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow

Targeting the ultra-rich Chinese tourist (Column)

How luxury retailers can cash in with a targeted Chinese-Canadian strategy