SPC gets a new look and updates mobile experience in time for back to school

Student Price Card (SPC) has received a facelift, complete with a new logo, card, website and enhanced mobile app.

The revamped SPC loyalty card

The revamped SPC loyalty card

The free app will give members of the student loyalty program access to a number of partner retail chains through weekly push notifications and locked offers along with SPC’s traditional savings and deals. The mobile offerings will launch the week of Aug. 18 and include brands such as Aéropostale, Baskin Robbins, Old Navy, Pizza Pizza and The Body Shop.

While SPC has had a mobile app for the past three years, it has primarily served as a store locator and a listing of current deals for students on the go, said Nicholas Bianchi, vice-president, sales and loyalty marketing at SPC.

“We always look at the core of our value proposition to be the discounts that people get with the card,” Bianchi said. “Up until about the last couple of years we’ve been predominantly bricks and mortar with our savings. What we’ve done now is incorporated additional offers and deals through the mobile app itself.”

With the help of its creative agency Rethink, SPC has also redesigned its logo, site and card to keep pace with online consumer trends.

“With so many changes happening in the marketplace, the increase of mobility, and the increase in e-commerce, we know we’re shifting into a much more digital value proposition over the next three years,” said Bianchi. “We wanted to have a very updated look and feel and brand sensibility going into that period.”

Both the physical card and the brand’s website have also been modified to match the new logo. The website also now includes a “perks” feature, where members can access offers tailored specifically to them.

SPC worked with Rethink on the re-brand and creative, while Plastic Mobile developed the app. Loyalty Engine built the back end of the site.

SPC has more than one million members, and students can use their card at over 100 retail chains across the country.

Brands Articles

Toronto waterfront neighbourhood gets a creative rebrand

Raw Design invites young creative Torontonians to herald City of Arts

Hershey spreads Reese brand into new market

Consumer demand pushes new product into competition with Nutella

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Douglas Coupland to create 3D artwork for Simons

National tour of retail locations will culminate in 2019 unveiling

Walmart.ca to offer online grocery pickup orders

Service launching in Ottawa at 11 locations

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors