SPC gets a new look and updates mobile experience in time for back to school

Student Price Card (SPC) has received a facelift, complete with a new logo, card, website and enhanced mobile app.

The revamped SPC loyalty card

The revamped SPC loyalty card

The free app will give members of the student loyalty program access to a number of partner retail chains through weekly push notifications and locked offers along with SPC’s traditional savings and deals. The mobile offerings will launch the week of Aug. 18 and include brands such as Aéropostale, Baskin Robbins, Old Navy, Pizza Pizza and The Body Shop.

While SPC has had a mobile app for the past three years, it has primarily served as a store locator and a listing of current deals for students on the go, said Nicholas Bianchi, vice-president, sales and loyalty marketing at SPC.

“We always look at the core of our value proposition to be the discounts that people get with the card,” Bianchi said. “Up until about the last couple of years we’ve been predominantly bricks and mortar with our savings. What we’ve done now is incorporated additional offers and deals through the mobile app itself.”

With the help of its creative agency Rethink, SPC has also redesigned its logo, site and card to keep pace with online consumer trends.

“With so many changes happening in the marketplace, the increase of mobility, and the increase in e-commerce, we know we’re shifting into a much more digital value proposition over the next three years,” said Bianchi. “We wanted to have a very updated look and feel and brand sensibility going into that period.”

Both the physical card and the brand’s website have also been modified to match the new logo. The website also now includes a “perks” feature, where members can access offers tailored specifically to them.

SPC worked with Rethink on the re-brand and creative, while Plastic Mobile developed the app. Loyalty Engine built the back end of the site.

SPC has more than one million members, and students can use their card at over 100 retail chains across the country.

Brands Articles

Why Nutella is having a moment

Chocolate-hazelnut spread is in the midst of a marketing frenzy

Reality Check: The new era of packaging (Column)

Brands are taking more risks with their packaging and it's paying off

Sears pushes ‘all under one roof’ message in new campaign

Retailer appeals to time-strapped shoppers with family scenes and a dash of nostalgia

Consumers are hungry for restaurant technology (Survey)

Wait times and mobile payments are among the digital capabilities diners want

Oxford Properties to holiday shoppers: Treat yourself

#MyMrsClaus campaign encourages women to buy gifts for themselves

Tapped Mobile launches Shazamable mobile coupons

App's new visual recognition technology lets brands serve up deals

Business will boom on Black Friday (Survey)

Weak loonie, better Canadian deals will bring shoppers out in droves

Honda Canada’s toy story

Car company partners with Ontario Honda Dealership and DS+P to give toys to kids

Lightspeed POS breaks into ecommerce

Montreal mobile point-of-sale platform acquires Dutch online retail company