Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Operation Springboard, an Ontario-based non-profit dedicated to community justice and employment training for youth and the developmentally disabled, has re-branded with a new name, website and logo.

Springboard_logo_new

The word “Operation” which the non-profit had used for decades, was dropped and a core mission tagline, “Connect. Inspire. Achieve,” was developed. That tagline has also been incorporated into Springboard’s new logo.

All planning, strategy and creative for the re-branding was handled by Stephen Thomas, a Toronto-based agency that specializes in marketing and fundraising for the non-profit sector.

“The name was something the client felt they had outgrown,” Bryan Tenenhouse, vice-president and chief creative officer at Stephen Thomas. “The original name was from another era and didn’t reflect how the organization wanted to be perceived in terms of providing a full breadth of programs to a wide diversity of clients.”

Founded more than 40 years ago, Springboard works with community partners and volunteers to help individuals in 160 communities get personalized assistance and the tools they need to succeed.

Brands Articles

Aldo ups its fashion game for fall

#AldoMovesMe campaign aims to elevate perceptions of the brand

Scotiabank branches out with new retail formats

'Express' and 'Solutions' branches designed to give customers more choice

Online mattress retailers dream of disruption

Endy Sleep, Casper and more turn the traditional retail model on its head

Dare takes ‘made better’ message to the streets

Toronto-based company promotes new flavours in Toronto, Vancouver and Calgary

The quest to predict the way brand images get hijacked

Schulich is developing a tool to help marketers predict negative brand attention

20th Century Fox’s futurist looks at the bigger picture

Ted Schilowitz of Barco Escape discusses innovation coming to a theatre near you

When does culture and ethnicity matter in marketing?

Cultural identity is one of many factors that influence consumption

If you’re picking an ad agency, don’t look back

A good track record matters, but so does a plan for the future

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record