Operation Springboard, an Ontario-based non-profit dedicated to community justice and employment training for youth and the developmentally disabled, has re-branded with a new name, website and logo.
The word “Operation” which the non-profit had used for decades, was dropped and a core mission tagline, “Connect. Inspire. Achieve,” was developed. That tagline has also been incorporated into Springboard’s new logo.
All planning, strategy and creative for the re-branding was handled by Stephen Thomas, a Toronto-based agency that specializes in marketing and fundraising for the non-profit sector.
“The name was something the client felt they had outgrown,” Bryan Tenenhouse, vice-president and chief creative officer at Stephen Thomas. “The original name was from another era and didn’t reflect how the organization wanted to be perceived in terms of providing a full breadth of programs to a wide diversity of clients.”
Founded more than 40 years ago, Springboard works with community partners and volunteers to help individuals in 160 communities get personalized assistance and the tools they need to succeed.