Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Operation Springboard, an Ontario-based non-profit dedicated to community justice and employment training for youth and the developmentally disabled, has re-branded with a new name, website and logo.

Springboard_logo_new

The word “Operation” which the non-profit had used for decades, was dropped and a core mission tagline, “Connect. Inspire. Achieve,” was developed. That tagline has also been incorporated into Springboard’s new logo.

All planning, strategy and creative for the re-branding was handled by Stephen Thomas, a Toronto-based agency that specializes in marketing and fundraising for the non-profit sector.

“The name was something the client felt they had outgrown,” Bryan Tenenhouse, vice-president and chief creative officer at Stephen Thomas. “The original name was from another era and didn’t reflect how the organization wanted to be perceived in terms of providing a full breadth of programs to a wide diversity of clients.”

Founded more than 40 years ago, Springboard works with community partners and volunteers to help individuals in 160 communities get personalized assistance and the tools they need to succeed.

Brands Articles

Coke targets foodies as consumers dodge sodas

As tastes evolve, Coke says it can be paired with more than pizza and wings

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for

Amazon unveils a store with no checkout

Sensors register shoppers' items and automatically charge them to Amazon app

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year

Baton Rouge introduces revamped restaurant format

Ontario location the first to get new look of 18 planned through 2018

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach