Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Operation Springboard, an Ontario-based non-profit dedicated to community justice and employment training for youth and the developmentally disabled, has re-branded with a new name, website and logo.

Springboard_logo_new

The word “Operation” which the non-profit had used for decades, was dropped and a core mission tagline, “Connect. Inspire. Achieve,” was developed. That tagline has also been incorporated into Springboard’s new logo.

All planning, strategy and creative for the re-branding was handled by Stephen Thomas, a Toronto-based agency that specializes in marketing and fundraising for the non-profit sector.

“The name was something the client felt they had outgrown,” Bryan Tenenhouse, vice-president and chief creative officer at Stephen Thomas. “The original name was from another era and didn’t reflect how the organization wanted to be perceived in terms of providing a full breadth of programs to a wide diversity of clients.”

Founded more than 40 years ago, Springboard works with community partners and volunteers to help individuals in 160 communities get personalized assistance and the tools they need to succeed.

Brands Articles

Reebok pushes toughness with ‘Be More Human’

Campaign delivers newly defined brand focus to consumers

Stone Canoe slings Singapore
to U.S. travelers

A new online campaign is 'very very' eager to turn stopovers into vacations

Kill the Goose,
Kill the Golden Egg (Column)

Tony Chapman says social media is ruining the spectacle of the Super Bowl ad

Campbell contest wants Canadians to flip their lids

New contest will have shoppers looking under their lids to win prizes

Hall of Legends 2015:
Luc Beauregard

Valérie Beauregard on her father's influence and legacy as a king of PR

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Canadians flock to YouTube to view ads ahead of Super Bowl

Plus, see which Super Bowl spots are trending globally

Uniqlo’s blend-in brand well-poised to win market share

A bit of unfamiliarity goes a long way in managing expectations

A by-the-numbers look at #BellLetsTalk

The results from Bell's 2015 mental health campaign blow away previous years