Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Operation Springboard, an Ontario-based non-profit dedicated to community justice and employment training for youth and the developmentally disabled, has re-branded with a new name, website and logo.

Springboard_logo_new

The word “Operation” which the non-profit had used for decades, was dropped and a core mission tagline, “Connect. Inspire. Achieve,” was developed. That tagline has also been incorporated into Springboard’s new logo.

All planning, strategy and creative for the re-branding was handled by Stephen Thomas, a Toronto-based agency that specializes in marketing and fundraising for the non-profit sector.

“The name was something the client felt they had outgrown,” Bryan Tenenhouse, vice-president and chief creative officer at Stephen Thomas. “The original name was from another era and didn’t reflect how the organization wanted to be perceived in terms of providing a full breadth of programs to a wide diversity of clients.”

Founded more than 40 years ago, Springboard works with community partners and volunteers to help individuals in 160 communities get personalized assistance and the tools they need to succeed.

Brands Articles

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year

Frank & Oak gets into home decor with Etsy collection

Menswear retailer experiments with handmade home goods

Ford Canada hits the streets of Montreal in new web series

Brand focuses on one of the most important small car markets: Montreal

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Target Canada focuses on holiday sales, then its future

Signs of improvement outlined in the company's third-quarter report

Metro boosts Q4 profit, revenue and same store sales up

Montreal retailer posts $115.6-million profit

Kiip launches white label loyalty solution for brands

Platform helps marketers offer specialized rewards for new or loyal users