St. Joseph’s content studio partners with Engagement Labs for social insight

Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs. “It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said […]

Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs.

“It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said Douglas Kelly, publisher at Strategic Content Labs, in a release.

Strategic Content explains its decision by noting the similarities in the two companies’ marketing strategies. Both content marketing and social campaigns rely on building a brand story, and both use social media as the primary vehicle to drive consumer attention to the brand. Both companies use curation and community management to drive engagement, and both believe in using data insights to improve performance.

The two companies say they are targeting clients in energy and financial services, with a secondary focus on consumer products, industry associations and government. They are already working together on several campaigns.

Brands Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Marketer of the Year 2015: Shomi

A great brand and a strong product put this SVOD upstart on the map

Nicoderm returns to TV with spaced-out campaign

Tribal DDB campaign harkens back to 'irritable stewardess'

Edelman Trust Barometer tracks sunny Trudeau effect

Trust in institutions and business has improved, but beware the perception gap

Strategic Objectives lands DuBreton’s English account

Organic pork producer launches content series with help from Toronto PR shop

The Knot Group’s NYC office wins Brookfield account

Arts Brookfield's free culture fest expands account across the border