St. Joseph’s content studio partners with Engagement Labs for social insight

Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs. “It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said […]

Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs.

“It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said Douglas Kelly, publisher at Strategic Content Labs, in a release.

Strategic Content explains its decision by noting the similarities in the two companies’ marketing strategies. Both content marketing and social campaigns rely on building a brand story, and both use social media as the primary vehicle to drive consumer attention to the brand. Both companies use curation and community management to drive engagement, and both believe in using data insights to improve performance.

The two companies say they are targeting clients in energy and financial services, with a secondary focus on consumer products, industry associations and government. They are already working together on several campaigns.

Brands Articles

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Future Shop closure ‘inevitable,’ but tech retail okay: expert

Electronics often purchased online, but customers still value traditional stores

How social helped resurrect three beloved cereal brands

General Mills puts Trix back on shelves for Easter, proves it's not just for kids

How to offer a better in-store experience (Column)

Curation, media planning and disruptive design drive loyalty, product engagement

Target speeds up Canadian exit

Retailer plans to wind up stores by mid April

Why marketers should push forward, not pull back

In today's economy, slashing ad budgets can mean lost sales and lost opportunities

Simons selects Cossette as agency partner for expansion

Agency to help Quebec retailer build brand awareness outside its home province

Future Shop stores closing, some converting to Best Buys

Closure will result in the loss of 500 full-time and 1,000 part-time jobs