St. Joseph’s content studio partners with Engagement Labs for social insight

Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs. “It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said […]

Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs.

“It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said Douglas Kelly, publisher at Strategic Content Labs, in a release.

Strategic Content explains its decision by noting the similarities in the two companies’ marketing strategies. Both content marketing and social campaigns rely on building a brand story, and both use social media as the primary vehicle to drive consumer attention to the brand. Both companies use curation and community management to drive engagement, and both believe in using data insights to improve performance.

The two companies say they are targeting clients in energy and financial services, with a secondary focus on consumer products, industry associations and government. They are already working together on several campaigns.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences