St. Joseph’s content studio partners with Engagement Labs for social insight

Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs. “It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said […]

Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs.

“It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said Douglas Kelly, publisher at Strategic Content Labs, in a release.

Strategic Content explains its decision by noting the similarities in the two companies’ marketing strategies. Both content marketing and social campaigns rely on building a brand story, and both use social media as the primary vehicle to drive consumer attention to the brand. Both companies use curation and community management to drive engagement, and both believe in using data insights to improve performance.

The two companies say they are targeting clients in energy and financial services, with a secondary focus on consumer products, industry associations and government. They are already working together on several campaigns.

Brands Articles

Pringles plays off Ontario elections

The brand forces its own issue onto the ballot: to dip, or not to dip?

Second Cup launches Flat White promotion

New espresso drink part of brand rejuvenation

Mountain Equipment Co-op launches MEC Outdoor Nation

Retailer aims to inspire youth to get outside

McDonald’s Canada takes on grocery

Partners with Kraft Canada to launch McCafe brand in supermarkets

The results of Apple’s free U2 download experiment

Company gets its "record breaking" headline, but many users rebel

Scion Sessions return with more short-film-styled music vids

Toyota brand bolsters connection with music, art and culture

Ford Canada wins the TIFF celebrity lottery

How the automaker maximized its TIFF sponsorship with A-listers

Apple’s U2 “offer” a bad PR misstep

Music-savvy brand misunderstood the personal importance of the playlist

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility