Strategic Content Labs, a content development studio launched in January by St. Joseph Communications, has announced a strategic partnership with social engagement and analysis company Engagement Labs.
“It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients,” said Douglas Kelly, publisher at Strategic Content Labs, in a release.
Strategic Content explains its decision by noting the similarities in the two companies’ marketing strategies. Both content marketing and social campaigns rely on building a brand story, and both use social media as the primary vehicle to drive consumer attention to the brand. Both companies use curation and community management to drive engagement, and both believe in using data insights to improve performance.
The two companies say they are targeting clients in energy and financial services, with a secondary focus on consumer products, industry associations and government. They are already working together on several campaigns.