Staples Canada brings Dunder Mifflin paper to Canada

Remember The Office episode that featured a commercial Michael Scott directed about his beloved paper company? It was a heartfelt homage to paper that touched on inspiration, connections and optimism and captured a floating piece of paper that symbolically tied everything together. The voiceover ended with the absurd—and yet somewhat poetic – line “Dunder Mifflin […]

Remember The Office episode that featured a commercial Michael Scott directed about his beloved paper company? It was a heartfelt homage to paper that touched on inspiration, connections and optimism and captured a floating piece of paper that symbolically tied everything together.

The voiceover ended with the absurd—and yet somewhat poetic – line “Dunder Mifflin – limitless paper in a paperless world.”

That line, along with other slogans from the fictional paper company from the NBC show – now in its ninth and final season – appear on a real product that Staples Canada launched Monday in Canada.

The office supplies company is selling Dunder Mifflin copy paper in-store and online in Canada through a licensing deal with NBCUniversal Television Consumer Products. It is the exclusive retailer for the product in Canada.

Packaging on the reams of paper feature slogans including “Get Your Scrant On” (a nod to Scranton, Pennsylvania, the city in which the show is set) and “Our motto is Quabity First.”

Brands Articles

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year

Frank & Oak gets into home decor with Etsy collection

Menswear retailer experiments with handmade home goods

Ford Canada hits the streets of Montreal in new web series

Brand focuses on one of the most important small car markets: Montreal

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Target Canada focuses on holiday sales, then its future

Signs of improvement outlined in the company's third-quarter report

Metro boosts Q4 profit, revenue and same store sales up

Montreal retailer posts $115.6-million profit

Kiip launches white label loyalty solution for brands

Platform helps marketers offer specialized rewards for new or loyal users