Staples Canada brings Dunder Mifflin paper to Canada

Remember The Office episode that featured a commercial Michael Scott directed about his beloved paper company? It was a heartfelt homage to paper that touched on inspiration, connections and optimism and captured a floating piece of paper that symbolically tied everything together. The voiceover ended with the absurd—and yet somewhat poetic – line “Dunder Mifflin […]

Remember The Office episode that featured a commercial Michael Scott directed about his beloved paper company? It was a heartfelt homage to paper that touched on inspiration, connections and optimism and captured a floating piece of paper that symbolically tied everything together.

The voiceover ended with the absurd—and yet somewhat poetic – line “Dunder Mifflin – limitless paper in a paperless world.”

That line, along with other slogans from the fictional paper company from the NBC show – now in its ninth and final season – appear on a real product that Staples Canada launched Monday in Canada.

The office supplies company is selling Dunder Mifflin copy paper in-store and online in Canada through a licensing deal with NBCUniversal Television Consumer Products. It is the exclusive retailer for the product in Canada.

Packaging on the reams of paper feature slogans including “Get Your Scrant On” (a nod to Scranton, Pennsylvania, the city in which the show is set) and “Our motto is Quabity First.”

Brands Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Marketer of the Year 2015: Shomi

A great brand and a strong product put this SVOD upstart on the map

Nicoderm returns to TV with spaced-out campaign

Tribal DDB campaign harkens back to 'irritable stewardess'

Edelman Trust Barometer tracks sunny Trudeau effect

Trust in institutions and business has improved, but beware the perception gap

Strategic Objectives lands DuBreton’s English account

Organic pork producer launches content series with help from Toronto PR shop

The Knot Group’s NYC office wins Brookfield account

Arts Brookfield's free culture fest expands account across the border