Staples launches global work to drive brand reinvention forward

As part of a larger brand reinvention, Staples Inc. has launched a global advertising campaign with the new tagline “Make More Happen” to focus on the retailer’s product assortment. The fully integrated effort kicks off today with a 30-second brand spot running on YouTube in Canada. It is the first of four spots meant to […]

As part of a larger brand reinvention, Staples Inc. has launched a global advertising campaign with the new tagline “Make More Happen” to focus on the retailer’s product assortment.

The fully integrated effort kicks off today with a 30-second brand spot running on YouTube in Canada. It is the first of four spots meant to demonstrate the breadth of product available at Staples.

Last week the Mass.-based retailer announced it was making tweaks to its logo and changing its tagline for the first time in over a decade. The company removed the “L” from the logo, which was represented by a bent staple.

In a release, Craig Taylor, vice-president, online and marketing for Staples Canada, said, “Our new brand tag line says it all, we are committed to Make More Happen for Canadian and U.S. customers alike. If you have an idea, Staples has all the products you need to bring it to life.”

The “L”-less logo appears on collateral material including Staples.ca, Twitter, Facebook and the retailer’s easyBlog. Starting Thursday Staples will swap it out with a range of items including cleaning products and snacks.

Brands Articles

It’s been a Slyce for Toronto start-up

Mobile search company expands relationship with leading U.S. retailer

Watch This: Tim Hortons takes Dark Roast on the road

Tims gives consumers across the country the chance to try the #TimsDarkExperiment

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Sobeys makes first foray into South Asian grocery stores

Chalo FreshCo features assortment of rice, spices, lentils, snacks and produce

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

Best Buy shares tech knowledge with Canadian kids

Electronics retailer launches Geek Squad Academy nationwide

New contest helps put DavidsTea on the map

Online travel scrapbook allows tea drinkers to share their adventures