Staples seeking first-day-of-school stories

Staples Canada has granted its customers an extension in an online promotion inviting them to share their best first-day-of-school stories. In response to what it described as an “overwhelming” number of entries, the office supply company said Tuesday it would continue collecting stories from the start of the current school year. The company has already […]

Staples Canada has granted its customers an extension in an online promotion inviting them to share their best first-day-of-school stories.

In response to what it described as an “overwhelming” number of entries, the office supply company said Tuesday it would continue collecting stories from the start of the current school year.

The company has already created three webisodes from the hundreds of entries it received. The first, “Lynn’s Story,” appeared Tuesday on the company’s Facebook page and YouTube channel.

The company plans to show the videos throughout the month to encourage parents, teachers and students to submit their own story via Facebook.

Back-to-school is a key marketing period for Staples Canada. The company has donated more than $3 million in school supplies to students across the country through its ongoing “School Supply Drive.”

Brands Articles

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year

Baton Rouge introduces revamped restaurant format

Ontario location the first to get new look of 18 planned through 2018

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Air Miles backtracks on points cancellation plan

LoyaltyOne says legislative 'uncertainty' drove decision

Ethnic retailing is moving from niche to mainstream

Canadian consumers are changing, but too few retailers are paying attention

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Increased demand drives Grocery Gateway’s growth

Longo's CEO says online grocery shopping has 'come of age'