Staples seeking first-day-of-school stories

Staples Canada has granted its customers an extension in an online promotion inviting them to share their best first-day-of-school stories. In response to what it described as an “overwhelming” number of entries, the office supply company said Tuesday it would continue collecting stories from the start of the current school year. The company has already […]

Staples Canada has granted its customers an extension in an online promotion inviting them to share their best first-day-of-school stories.

In response to what it described as an “overwhelming” number of entries, the office supply company said Tuesday it would continue collecting stories from the start of the current school year.

The company has already created three webisodes from the hundreds of entries it received. The first, “Lynn’s Story,” appeared Tuesday on the company’s Facebook page and YouTube channel.

The company plans to show the videos throughout the month to encourage parents, teachers and students to submit their own story via Facebook.

Back-to-school is a key marketing period for Staples Canada. The company has donated more than $3 million in school supplies to students across the country through its ongoing “School Supply Drive.”

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities