Staples seeking first-day-of-school stories

Staples Canada has granted its customers an extension in an online promotion inviting them to share their best first-day-of-school stories. In response to what it described as an “overwhelming” number of entries, the office supply company said Tuesday it would continue collecting stories from the start of the current school year. The company has already […]

Staples Canada has granted its customers an extension in an online promotion inviting them to share their best first-day-of-school stories.

In response to what it described as an “overwhelming” number of entries, the office supply company said Tuesday it would continue collecting stories from the start of the current school year.

The company has already created three webisodes from the hundreds of entries it received. The first, “Lynn’s Story,” appeared Tuesday on the company’s Facebook page and YouTube channel.

The company plans to show the videos throughout the month to encourage parents, teachers and students to submit their own story via Facebook.

Back-to-school is a key marketing period for Staples Canada. The company has donated more than $3 million in school supplies to students across the country through its ongoing “School Supply Drive.”

Brands Articles

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season

O.B. tampons challenges women to ‘Give us one period’

Campaign aims to educate non-users and break down barriers to usage