Starbucks Coffee Canada celebrates Chinese New Year with new latte

Some Starbucks in Toronto and Vancouver are serving a new product – Blossoming Peach Tea Latte – in honour of Chinese New Year on Jan. 31. The limited-time product is inspired by a drink sold at Starbucks in China. This is the first time Starbucks Coffee Canada has created such a drink to honour Chinese […]

Some Starbucks in Toronto and Vancouver are serving a new product – Blossoming Peach Tea Latte – in honour of Chinese New Year on Jan. 31.

The limited-time product is inspired by a drink sold at Starbucks in China. This is the first time Starbucks Coffee Canada has created such a drink to honour Chinese New Year, and Canada is the only market outside of China to sell the drink.

According to Richard Burjaw, the company’s vice-president of marketing, this product helps the coffee retailer connect guests in Starbucks’ two largest Canadian markets “with global experiences in a way that is customized for Canadian tastes.”

The tea latte – a mix of Earl Grey tea, peach flavor and steamed milk capped with whipped cream and peach blossom sugar crystals – was introduced on Monday and will be available until Feb. 16.

Starbucks is also introducing a 2014 Chinese New Year Starbucks gift card that highlights the horse—the animal honoured in the Lunar New Year—at select Canadian stores and online as an e-gift.

The look of both the gift card and the new specialty tea branding were developed by the Starbucks studio in Seattle. BBDO helped tailor it for the media buy.

The tea is getting some paid media support in Toronto and Vancouver in Cantonese/Mandarin and English media.

Brands Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Marketer of the Year 2015: Shomi

A great brand and a strong product put this SVOD upstart on the map

Nicoderm returns to TV with spaced-out campaign

Tribal DDB campaign harkens back to 'irritable stewardess'

Edelman Trust Barometer tracks sunny Trudeau effect

Trust in institutions and business has improved, but beware the perception gap

Strategic Objectives lands DuBreton’s English account

Organic pork producer launches content series with help from Toronto PR shop

The Knot Group’s NYC office wins Brookfield account

Arts Brookfield's free culture fest expands account across the border