Starbucks Coffee Canada celebrates Chinese New Year with new latte

Some Starbucks in Toronto and Vancouver are serving a new product – Blossoming Peach Tea Latte – in honour of Chinese New Year on Jan. 31. The limited-time product is inspired by a drink sold at Starbucks in China. This is the first time Starbucks Coffee Canada has created such a drink to honour Chinese […]

Some Starbucks in Toronto and Vancouver are serving a new product – Blossoming Peach Tea Latte – in honour of Chinese New Year on Jan. 31.

The limited-time product is inspired by a drink sold at Starbucks in China. This is the first time Starbucks Coffee Canada has created such a drink to honour Chinese New Year, and Canada is the only market outside of China to sell the drink.

According to Richard Burjaw, the company’s vice-president of marketing, this product helps the coffee retailer connect guests in Starbucks’ two largest Canadian markets “with global experiences in a way that is customized for Canadian tastes.”

The tea latte – a mix of Earl Grey tea, peach flavor and steamed milk capped with whipped cream and peach blossom sugar crystals – was introduced on Monday and will be available until Feb. 16.

Starbucks is also introducing a 2014 Chinese New Year Starbucks gift card that highlights the horse—the animal honoured in the Lunar New Year—at select Canadian stores and online as an e-gift.

The look of both the gift card and the new specialty tea branding were developed by the Starbucks studio in Seattle. BBDO helped tailor it for the media buy.

The tea is getting some paid media support in Toronto and Vancouver in Cantonese/Mandarin and English media.

Brands Articles

Corby adds to its liquor cabinet

Canadian marketer of spirits and imported wines pays $12-million cash for new brands

Visa tops list of Olympic sponsors (Report)

Nearly one third of Canadian viewers noticed the brand on an unaided basis

Tim Hortons expanding to England, Scotland and Wales

Canadian coffee shop chain seeks to be a leader in the U.K. market

RBC puts a face to language services

Bank launches in-branch video interpretation app

The good and the bad of Sears’ reinvention plan

Retail experts weigh in on struggling retailer's latest turnaround efforts

Simons launches online-only home goods lines

Retailer aims to be a one-stop shop for decorating

Rogers Radio partners with Shazam on content play

Booster Juice signs on as the inaugural sponsors of The Shazam @ 7 Countdown

Canada Goose’s leader speaks on brand authenticity and growth

As firm opens new stores, CEO Dani Reiss says it's a company for all seasons