Starbucks Coffee Canada celebrates Chinese New Year with new latte

Some Starbucks in Toronto and Vancouver are serving a new product – Blossoming Peach Tea Latte – in honour of Chinese New Year on Jan. 31. The limited-time product is inspired by a drink sold at Starbucks in China. This is the first time Starbucks Coffee Canada has created such a drink to honour Chinese […]

Some Starbucks in Toronto and Vancouver are serving a new product – Blossoming Peach Tea Latte – in honour of Chinese New Year on Jan. 31.

The limited-time product is inspired by a drink sold at Starbucks in China. This is the first time Starbucks Coffee Canada has created such a drink to honour Chinese New Year, and Canada is the only market outside of China to sell the drink.

According to Richard Burjaw, the company’s vice-president of marketing, this product helps the coffee retailer connect guests in Starbucks’ two largest Canadian markets “with global experiences in a way that is customized for Canadian tastes.”

The tea latte – a mix of Earl Grey tea, peach flavor and steamed milk capped with whipped cream and peach blossom sugar crystals – was introduced on Monday and will be available until Feb. 16.

Starbucks is also introducing a 2014 Chinese New Year Starbucks gift card that highlights the horse—the animal honoured in the Lunar New Year—at select Canadian stores and online as an e-gift.

The look of both the gift card and the new specialty tea branding were developed by the Starbucks studio in Seattle. BBDO helped tailor it for the media buy.

The tea is getting some paid media support in Toronto and Vancouver in Cantonese/Mandarin and English media.

Brands Articles

Canada’s Hottest Ads – The good and bad of Mother’s Day ads

Rain 43's John Farquhar finds mom spots both charming and predictable

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

Managing Digital: Reckitt Benckiser’s VP marketing

VP to agencies: understand consumers' digital behaviour and deliver KPIs

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Gap’s 1Q profit falls as it attempts turnaround

Banana Republic and Gap banners continue to struggle, while Old Navy flourishes

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Best Buy revenue slips as it closes Future Shop

Electronics retailer cites "ongoing softness" in the local market as reason for decline