Subway Restaurants announced the return of its slow-cooked BBQ Pulled Pork sandwich Wednesday with the new “I Got It Made” campaign, aimed at celebrating and rewarding the chain’s loyal customers.
The integrated marketing campaign will roll-out Thursday – the same day the sandwich returns to restaurants.
“I Got It Made” was developed by KBS+ – Subway Canada’s creative agency of record – and includes TV, radio and online advertising in both English and French, as well as dedicated posts and images on Subway’s Facebook page.
Creative for the campaign focuses on consumers who, thanks to Subway’s made-to-order business model, get their sandwiches made “their way.”
“Our approach to sandwich customization has long set Subway restaurants apart in the marketplace,” said Kathleen Bell, director of national marketing, Subway Restaurants Canada, in a statement. “This new campaign highlights our commitment to listening to what Canadians want and providing them with delicious sandwiches that suit their individual likes and flavour profile.”
The BBQ Pulled Pork sandwich will be available in Subway restaurants across Canada until September 15.
Carat is the media buying agency of record for Subway Canada, and Veritas Communications is the public relations AOR.