Subway has it made with BBQ Pork and a new campaign

Subway Restaurants announced the return of its slow-cooked BBQ Pulled Pork sandwich Wednesday with the new “I Got It Made” campaign, aimed at celebrating and rewarding the chain’s loyal customers. The integrated marketing campaign will roll-out Thursday – the same day the sandwich returns to restaurants. “I Got It Made” was developed by KBS+ – […]

Subway Restaurants announced the return of its slow-cooked BBQ Pulled Pork sandwich Wednesday with the new “I Got It Made” campaign, aimed at celebrating and rewarding the chain’s loyal customers.



The integrated marketing campaign will roll-out Thursday – the same day the sandwich returns to restaurants.

“I Got It Made” was developed by KBS+ – Subway Canada’s creative agency of record – and includes TV, radio and online advertising in both English and French, as well as dedicated posts and images on Subway’s Facebook page.

Creative for the campaign focuses on consumers who, thanks to Subway’s made-to-order business model, get their sandwiches made “their way.”

“Our approach to sandwich customization has long set Subway restaurants apart in the marketplace,” said Kathleen Bell, director of national marketing, Subway Restaurants Canada, in a statement. “This new campaign highlights our commitment to listening to what Canadians want and providing them with delicious sandwiches that suit their individual likes and flavour profile.”

The BBQ Pulled Pork sandwich will be available in Subway restaurants across Canada until September 15.

Carat is the media buying agency of record for Subway Canada, and Veritas Communications is the public relations AOR.

Brands Articles

Pressboard ranks the best of brand content partnerships

10 publisher/brand collaborations worth studying

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Uber’s marketing must mature to live up to $18 billion

The tech bubble taught us to watch out for marketing this dorky

Searchlight Capital buys M&M Meat Shops

Private equity firm gets into frozen foods

Aeroplan: 30 years of loyalty

SPONSORED CONTENT: Aeroplan's Chris Willoughby

Staples puts price at the heart of back-to-school campaign

Going up against Walmart and Target with its biggest campaign of the year

Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

VOCAB ready to raise funds for African orphanage

Meet Me in Africa will tackle one key project a year

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign