Subway has it made with BBQ Pork and a new campaign

Subway Restaurants announced the return of its slow-cooked BBQ Pulled Pork sandwich Wednesday with the new “I Got It Made” campaign, aimed at celebrating and rewarding the chain’s loyal customers. The integrated marketing campaign will roll-out Thursday – the same day the sandwich returns to restaurants. “I Got It Made” was developed by KBS+ – […]

Subway Restaurants announced the return of its slow-cooked BBQ Pulled Pork sandwich Wednesday with the new “I Got It Made” campaign, aimed at celebrating and rewarding the chain’s loyal customers.



The integrated marketing campaign will roll-out Thursday – the same day the sandwich returns to restaurants.

“I Got It Made” was developed by KBS+ – Subway Canada’s creative agency of record – and includes TV, radio and online advertising in both English and French, as well as dedicated posts and images on Subway’s Facebook page.

Creative for the campaign focuses on consumers who, thanks to Subway’s made-to-order business model, get their sandwiches made “their way.”

“Our approach to sandwich customization has long set Subway restaurants apart in the marketplace,” said Kathleen Bell, director of national marketing, Subway Restaurants Canada, in a statement. “This new campaign highlights our commitment to listening to what Canadians want and providing them with delicious sandwiches that suit their individual likes and flavour profile.”

The BBQ Pulled Pork sandwich will be available in Subway restaurants across Canada until September 15.

Carat is the media buying agency of record for Subway Canada, and Veritas Communications is the public relations AOR.

Brands Articles

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June

Struggling Sears partners with ‘The Great One’ on fashion line

As competitors up their fashion game, Sears partners with a retired NHL star

Who’s ready for the Apple Watch?

A look at the Canadian brands that couldn't wait to get on consumers' wrists

General Mills selects Hunter Straker as design AOR

Account win follows the Hunter Straker-assisted launch of Old El Paso Restaurante

BMO emphasizes its human touch

Online video brings brand promise to life

Paradigm to steer communications for UK’s Ingenie

Car insurance company looking to build brand awareness in Canada

Procter & Gamble’s 3Q revenue weighed down by strong dollar

Sales decline in beauty and personal care, and feminine and family care segments