Subway has it made with BBQ Pork and a new campaign

Subway Restaurants announced the return of its slow-cooked BBQ Pulled Pork sandwich Wednesday with the new “I Got It Made” campaign, aimed at celebrating and rewarding the chain’s loyal customers. The integrated marketing campaign will roll-out Thursday – the same day the sandwich returns to restaurants. “I Got It Made” was developed by KBS+ – […]

Subway Restaurants announced the return of its slow-cooked BBQ Pulled Pork sandwich Wednesday with the new “I Got It Made” campaign, aimed at celebrating and rewarding the chain’s loyal customers.



The integrated marketing campaign will roll-out Thursday – the same day the sandwich returns to restaurants.

“I Got It Made” was developed by KBS+ – Subway Canada’s creative agency of record – and includes TV, radio and online advertising in both English and French, as well as dedicated posts and images on Subway’s Facebook page.

Creative for the campaign focuses on consumers who, thanks to Subway’s made-to-order business model, get their sandwiches made “their way.”

“Our approach to sandwich customization has long set Subway restaurants apart in the marketplace,” said Kathleen Bell, director of national marketing, Subway Restaurants Canada, in a statement. “This new campaign highlights our commitment to listening to what Canadians want and providing them with delicious sandwiches that suit their individual likes and flavour profile.”

The BBQ Pulled Pork sandwich will be available in Subway restaurants across Canada until September 15.

Carat is the media buying agency of record for Subway Canada, and Veritas Communications is the public relations AOR.

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities