Tangerine selects PHD Canada as media AOR

Scotiabank’s wholly owned Tangerine unit has selected PHD Canada as its new media agency following what it described as a “comprehensive” review.

The Omnicom Media Group agency formally takes over all media planning and buying activities for the financial services account next month.

In a release, Tangerine’s chief marketing officer Andrew Zimakas said PHD has a “proven track record” of delivering strong results, and aligns well with the newly created Tangerine brand – which was established in April following a name change from ING Direct.

“We have aggressive growth plans in the coming years and feel confident that the team at PHD has the passion and expertise to help us achieve our strategic goals,” said Zimakas.

Tangerine currently boasts more than 1.9 million clients and nearly $38 billion in total assets. It was launched as ING Direct in 1997 before being acquired by Scotiabank in 2012.

Additional details to follow in Wednesday’s Media Filter newsletter. To subscribe to the weekly e-newsletter, click here.

Brands Articles

On The Move: Changes at IPG Mediabrands and Ari Agency

A weekly update of who's headed where in Canadian marketing and communications

Rogers forms Elevate to offer creative agency services

Company plans a data-centric approach to differentiate from competitors

Uniqlo dips its toes in Canada’s cutthroat retail sector

Japanese apparel retailer hopes its appeal-to-all business model appeals to Canadians

Former Bensimon Byrne director strikes out on his own

Hadi Teherany opens Adelaide Park to help connect sports stars with brands

Tim Hortons pays it forward

Coffee chain giving away 10,000 free coffees in 10 days

Manchu Wok contest aims for ‘share of mouth’

Wok of Fortune promotion sees higher participation levels in its second year

LG Canada partners with celebrity chef Chuck Hughes

Appliances maker hopes to inspire Canadians to cook like a chef at home

Tangerine releases followup to ‘Hard Work’ brand anthem

Online bank takes a more product-focused approach with new spot