Tangerine selects PHD Canada as media AOR

Scotiabank’s wholly owned Tangerine unit has selected PHD Canada as its new media agency following what it described as a “comprehensive” review.

The Omnicom Media Group agency formally takes over all media planning and buying activities for the financial services account next month.

In a release, Tangerine’s chief marketing officer Andrew Zimakas said PHD has a “proven track record” of delivering strong results, and aligns well with the newly created Tangerine brand – which was established in April following a name change from ING Direct.

“We have aggressive growth plans in the coming years and feel confident that the team at PHD has the passion and expertise to help us achieve our strategic goals,” said Zimakas.

Tangerine currently boasts more than 1.9 million clients and nearly $38 billion in total assets. It was launched as ING Direct in 1997 before being acquired by Scotiabank in 2012.

Additional details to follow in Wednesday’s Media Filter newsletter. To subscribe to the weekly e-newsletter, click here.

Brands Articles

Disney’s Star Wars marketing in full ‘Force’

Toronto's Spin Master among the company's producing toys in lead up to new movie

Ask me anything: Harlequin Teen launches Twitter oracle

Publisher leverages ' conversational nature' of social for latest book promotion

RW&CO gets suited up with P.K. Subban

NHL star and family star in fall campaign

New York Fries’ golden opportunity

Chain rewarding diners fluent in pig latin in celebration of International Bacon Day

FleishmanHillard stays up all night for pro bono work

Toronto office participates in CreateAthon for the second time in three years

OverCat Communications launches one-stop press hub

Users can download press materials 24/7

General Mills sells vegetable businesses for $765 million

Company cutting free its Green Giant and Le Sueur businesses in the U.S. and Canada

Penguin Canada Twitter ‘hacked’ for book promo

Central character takes the publisher's social account hostage

Moneris taps Razorfish for new digital strategy

Agency devloping a 'responsive digital platform' to help clients understand services