Tangerine selects PHD Canada as media AOR

Scotiabank’s wholly owned Tangerine unit has selected PHD Canada as its new media agency following what it described as a “comprehensive” review.

The Omnicom Media Group agency formally takes over all media planning and buying activities for the financial services account next month.

In a release, Tangerine’s chief marketing officer Andrew Zimakas said PHD has a “proven track record” of delivering strong results, and aligns well with the newly created Tangerine brand – which was established in April following a name change from ING Direct.

“We have aggressive growth plans in the coming years and feel confident that the team at PHD has the passion and expertise to help us achieve our strategic goals,” said Zimakas.

Tangerine currently boasts more than 1.9 million clients and nearly $38 billion in total assets. It was launched as ING Direct in 1997 before being acquired by Scotiabank in 2012.

Additional details to follow in Wednesday’s Media Filter newsletter. To subscribe to the weekly e-newsletter, click here.

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