Tangerine selects PHD Canada as media AOR

Scotiabank’s wholly owned Tangerine unit has selected PHD Canada as its new media agency following what it described as a “comprehensive” review.

The Omnicom Media Group agency formally takes over all media planning and buying activities for the financial services account next month.

In a release, Tangerine’s chief marketing officer Andrew Zimakas said PHD has a “proven track record” of delivering strong results, and aligns well with the newly created Tangerine brand – which was established in April following a name change from ING Direct.

“We have aggressive growth plans in the coming years and feel confident that the team at PHD has the passion and expertise to help us achieve our strategic goals,” said Zimakas.

Tangerine currently boasts more than 1.9 million clients and nearly $38 billion in total assets. It was launched as ING Direct in 1997 before being acquired by Scotiabank in 2012.

Additional details to follow in Wednesday’s Media Filter newsletter. To subscribe to the weekly e-newsletter, click here.

Brands Articles

Frank & Oak launches first mass campaign

Menswear etailer introduces the tagline: "For the Journey Ahead"

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

Target seeks to bolster Canadian fashion profile

Fashion and business operations a major focus for the discount retailer

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Going for the sentimental shoppers

Why food brands are turning to anthropology to tug at Canadians’ heartstrings

McDonald’s profit, sales decline amid ongoing struggles

Fast food giant launches “Our Food. Your Questions.” in the U.S. to improve image

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls