Target Canada gets its roast on with Starbucks Coffee Canada

Would you like a latte with that $10 t-shirt? Thanks to a new agreement between Target Canada and Starbucks Coffee Canada, shoppers will be able to mix retail therapy and their cuppa Joe in most of the Canadian Target stores, which will begin opening next year. Target’s foray into Canada will start in spring 2013 […]

Would you like a latte with that $10 t-shirt?

Thanks to a new agreement between Target Canada and Starbucks Coffee Canada, shoppers will be able to mix retail therapy and their cuppa Joe in most of the Canadian Target stores, which will begin opening next year.

Target’s foray into Canada will start in spring 2013 with 125 to 135 locations. The in-store Starbucks-licensed stores will feature the usual customized beverages, with many also offering breakfast and lunch sandwiches, whole bean coffee, Starbucks Via Ready Brew products and other goods.

Target Canada senior vice-president of merchandising John Morioka said in a release that Starbucks has been part of the guest experience at U.S. Target stores for more than 12 years, so it was a natural fit to expand its relationship with Starbucks to “bring the true Target brand shopping experience” to Canadian shoppers.

Starbucks Canada president Colin Moore said the strategic relationship “represents another way we’re able to create meaningful connections with both new and existing customers.”

Minneapolis-based Target has 1,763 stores across the United States; 1,097 of them contain in-store Starbucks locations.

Brands Articles

How Sears is addressing the ‘elephant in the room’

And, why it's sticking to the middle sector as more retailers move upmarket

Kraft’s simple solution for building a coffee brand

Nabob campaign mocks modern coffee culture and celebrates the humble cup of joe

How Pabst Blue Ribbon earned its hipster cred

The blue-collar beer set its sights on a target as individual as the brand

Rotman School’s Bernardo Blum tackles big data disappointment

Data-Driven keynote says companies are using data for description, not solutions

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era