Target Canada gets its roast on with Starbucks Coffee Canada

Would you like a latte with that $10 t-shirt? Thanks to a new agreement between Target Canada and Starbucks Coffee Canada, shoppers will be able to mix retail therapy and their cuppa Joe in most of the Canadian Target stores, which will begin opening next year. Target’s foray into Canada will start in spring 2013 […]

Would you like a latte with that $10 t-shirt?

Thanks to a new agreement between Target Canada and Starbucks Coffee Canada, shoppers will be able to mix retail therapy and their cuppa Joe in most of the Canadian Target stores, which will begin opening next year.

Target’s foray into Canada will start in spring 2013 with 125 to 135 locations. The in-store Starbucks-licensed stores will feature the usual customized beverages, with many also offering breakfast and lunch sandwiches, whole bean coffee, Starbucks Via Ready Brew products and other goods.

Target Canada senior vice-president of merchandising John Morioka said in a release that Starbucks has been part of the guest experience at U.S. Target stores for more than 12 years, so it was a natural fit to expand its relationship with Starbucks to “bring the true Target brand shopping experience” to Canadian shoppers.

Starbucks Canada president Colin Moore said the strategic relationship “represents another way we’re able to create meaningful connections with both new and existing customers.”

Minneapolis-based Target has 1,763 stores across the United States; 1,097 of them contain in-store Starbucks locations.

Brands Articles

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Uber’s marketing must mature to live up to $18 billion

The tech bubble taught us to watch out for marketing this dorky

Searchlight Capital buys M&M Meat Shops

Private equity firm gets into frozen foods

Aeroplan: 30 years of loyalty

SPONSORED CONTENT: Aeroplan's Chris Willoughby

Staples puts price at the heart of back-to-school campaign

Going up against Walmart and Target with its biggest campaign of the year

Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

VOCAB ready to raise funds for African orphanage

Meet Me in Africa will tackle one key project a year

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign

Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused