Target Canada gets its roast on with Starbucks Coffee Canada

Would you like a latte with that $10 t-shirt? Thanks to a new agreement between Target Canada and Starbucks Coffee Canada, shoppers will be able to mix retail therapy and their cuppa Joe in most of the Canadian Target stores, which will begin opening next year. Target’s foray into Canada will start in spring 2013 […]

Would you like a latte with that $10 t-shirt?

Thanks to a new agreement between Target Canada and Starbucks Coffee Canada, shoppers will be able to mix retail therapy and their cuppa Joe in most of the Canadian Target stores, which will begin opening next year.

Target’s foray into Canada will start in spring 2013 with 125 to 135 locations. The in-store Starbucks-licensed stores will feature the usual customized beverages, with many also offering breakfast and lunch sandwiches, whole bean coffee, Starbucks Via Ready Brew products and other goods.

Target Canada senior vice-president of merchandising John Morioka said in a release that Starbucks has been part of the guest experience at U.S. Target stores for more than 12 years, so it was a natural fit to expand its relationship with Starbucks to “bring the true Target brand shopping experience” to Canadian shoppers.

Starbucks Canada president Colin Moore said the strategic relationship “represents another way we’re able to create meaningful connections with both new and existing customers.”

Minneapolis-based Target has 1,763 stores across the United States; 1,097 of them contain in-store Starbucks locations.

Brands Articles

Indigo, CIBC and Scene react to loyalty program data

Canadian Loyalty Report suggests more programs per consumer, but less activity

Modern Family takes product placement to the next level

ABC works the National Association of Realtors into the plot of the popular sitcom

Three ways brands must evolve to engage female influencers

Marketers need to recognize the shift from bloggers to creators says agency president

Nintendo moves its PR account to Craft Public Relations

The consumer electronics and software company to shift its communications focus

4 reasons why Aeropostale lost its cool with shoppers

Teens returned to their favourite brands after the recession, Aeropostale couldn't compete

Boston Pizza drafts hockey fans for media photo ops

Chain uses Facebook and the NHL Draft Lottery to to connect with fans and media

Fairmont Hotels puts a focus on employees in new art exhibit

Luxury hotel chain uses staff from around the globe to help tell its brand story

President’s Choice connects haute cuisine and high chairs

Loblaw-owned brand launches Babylicious to provide parents the ultimate dinner date

Marketing Awards 2016: Design jury and shortlist

The final shortlist is revealed in the lead-up to the June gala