Target Canada teams up with Canadian designer for new collection

As one of its key branding pillars, Target Canada prides itself on providing fashion fans with superior design at affordable prices, and a soon-to-be-released collection from a Canadian clothing designer is the retailer’s latest such offering. The collection from Sarah Stevenson hits Target stores March 23. It is the result of the retailer’s partnership with […]

As one of its key branding pillars, Target Canada prides itself on providing fashion fans with superior design at affordable prices, and a soon-to-be-released collection from a Canadian clothing designer is the retailer’s latest such offering.

The collection from Sarah Stevenson hits Target stores March 23. It is the result of the retailer’s partnership with Toronto Fashion Incubator to support local up-and-coming designers, said Joanne Elson, public relations manager at Target Canada.

From Sarah Stevenson's new collection, due in Target stores next month

Stevenson, who won the Toronto Fashion Incubator 2013 New Labels competition, is a textile and clothing designer known for complex precision cutting and making prints by hand.

Commenting on Stevenson’s unique style and aesthetic, Elson said “the designer collaborations are something that we really pride ourselves on because it does keep our brand fresh and innovative and it’s something that the guests have come to know and love.”

In addition to having her limited edition collection appear in most Target locations across Canada (some smaller stores may not carry the full assortment), Stevenson’s grand prize also includes $25,000 and a feature in Flare magazine.

Target Canada also launched the collection of another Canadian designer’s collection in its stores recently. The company brought Montreal designer Melissa Nepton’s ’60s-inspired collection specifically to Quebec stores in December.

Nepton was the winner of the Target Emerging Designer Award in 2013.

Elson wouldn’t share details on other Canadian designers Target Canada may be teaming up with, but said the retailer continues to look at possibilities for further collaborations, “whether that be with Canadian designers or international designers.”

Another recent designer collaboration saw Target team up with Peter Pilotto in a collection that arrive din Canadian stores earlier this month. His pieces typically retail for thousands of dollars, but Elson pointed out that the most expensive piece in his Target collection is $80. “Our goal is to make great design accessible to the masses so a lot of these design collaborations are an opportunity for the guests to purchase an item they might not typically have access to,” she said.

Brands Articles

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era

Mattel and Walmart open virtual store in Pearson Airport

The brand and retailer are targeting busy travellers this holiday season

Nissan hopes to score with final leg of CFL program

“Back in the Game” sending high school football teams and media to Grey Cup

Mark’s pops up in Vancouver with football competition

CFL partner will test fans’ skills ahead of Grey Cup championship this month

UPDATED: Reitmans shutting down 107 Smart Set stores

Company to convert 31 stores to operate under other fashion brands

Home Depot faces dozens of lawsuits over data breach

Litigation may distract management and affect how the retailer runs its business

Aimia takes a data-dive for Canadian charities

Employees donate data analysis skills to not-for-profits in 24-hour event

Simons readies for major Canadian expansion

Montreal retailer announces plans to open stores in B.C., Alberta and Ontario into 2017