Target Canada teams up with Canadian designer for new collection

As one of its key branding pillars, Target Canada prides itself on providing fashion fans with superior design at affordable prices, and a soon-to-be-released collection from a Canadian clothing designer is the retailer’s latest such offering. The collection from Sarah Stevenson hits Target stores March 23. It is the result of the retailer’s partnership with […]

As one of its key branding pillars, Target Canada prides itself on providing fashion fans with superior design at affordable prices, and a soon-to-be-released collection from a Canadian clothing designer is the retailer’s latest such offering.

The collection from Sarah Stevenson hits Target stores March 23. It is the result of the retailer’s partnership with Toronto Fashion Incubator to support local up-and-coming designers, said Joanne Elson, public relations manager at Target Canada.

From Sarah Stevenson's new collection, due in Target stores next month

Stevenson, who won the Toronto Fashion Incubator 2013 New Labels competition, is a textile and clothing designer known for complex precision cutting and making prints by hand.

Commenting on Stevenson’s unique style and aesthetic, Elson said “the designer collaborations are something that we really pride ourselves on because it does keep our brand fresh and innovative and it’s something that the guests have come to know and love.”

In addition to having her limited edition collection appear in most Target locations across Canada (some smaller stores may not carry the full assortment), Stevenson’s grand prize also includes $25,000 and a feature in Flare magazine.

Target Canada also launched the collection of another Canadian designer’s collection in its stores recently. The company brought Montreal designer Melissa Nepton’s ’60s-inspired collection specifically to Quebec stores in December.

Nepton was the winner of the Target Emerging Designer Award in 2013.

Elson wouldn’t share details on other Canadian designers Target Canada may be teaming up with, but said the retailer continues to look at possibilities for further collaborations, “whether that be with Canadian designers or international designers.”

Another recent designer collaboration saw Target team up with Peter Pilotto in a collection that arrive din Canadian stores earlier this month. His pieces typically retail for thousands of dollars, but Elson pointed out that the most expensive piece in his Target collection is $80. “Our goal is to make great design accessible to the masses so a lot of these design collaborations are an opportunity for the guests to purchase an item they might not typically have access to,” she said.

Brands Articles

Mail-order munchies

How companies are fulfilling consumers' quest for convenience and snacks

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review