Target aims for a fashionable Quebec debut

Target is making its Quebec debut by partnering with Montreal Fashion Week. The cheap-chic retailer is joining forces with Quebec singer and style icon Mitsou Gélinas, who will represent Target at the event, which takes place Sept. 4 to 7. As Target’s “fashion ambassador,” Mitsou (as she is known) will attend various shows, conduct interviews […]

Target is making its Quebec debut by partnering with Montreal Fashion Week.

The cheap-chic retailer is joining forces with Quebec singer and style icon Mitsou Gélinas, who will represent Target at the event, which takes place Sept. 4 to 7.

As Target’s “fashion ambassador,” Mitsou (as she is known) will attend various shows, conduct interviews and hang out in Target’s media lounge. Her role is to share updates and create content for Target’s social channels and digital platforms such as ABullsEyeView.com, said Lisa Gibson, spokesperson at Target Canada.

Target launched its French Twitter account @target_fr today. Fashion fans can also follow Mitsou’s Fashion Week experiences at @target_ca and the bilingual Facebook.com/TargetCanada.

“By partnering with Montreal Fashion Week, we think it’s a great platform for us to really drive home our focus on design and fashion,” said Gibson.

The retailer will start opening stores in Quebec in the fall of 2013. This is its first marketing push in the province.

In February, Target created a one-day-only pop-up store in Toronto, featuring a limited-edition collection from Jason Wu.

The Minneapolis-based retailer aims to open 200 stores in Canada, with 125 opening next year.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences