Target launches new photo-capturing app

In a Snap allows in-app shopping

Target Snapp App

It can be surprisingly difficult for a consumer to pinpoint an item in-store that they’ve eyed in a print ad. Sometimes the item is sold out by the time a consumer arrives at the store, or it’s only carried in certain locations.

Target is testing a new mobile application that could help change all that. In the U.S., the big box retailer has introduced In a Snap, an iPhone app that recognizes select ads.

Using the camera on their mobile devices, consumers can photograph these ads to learn more about products, bookmark certain items and shop in the app.

According to the retailer, “This new app is another example of Target’s ‘test-and-learn’ approach to continue building omni-channel capabilities that meet the needs of today’s digital-savvy shoppers.”

In a Snap launched this month with ads for Target’s Room Essential brand in magazines such as Real Simple, Architectural Digest and Domino. It has also been incorporated into the retailer’s back-to-college catalog.

Target’s Rapid Accelerated Development (RAD) technology team developed the ad in concert with the retailer’s marketing team.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences