Target launches new photo-capturing app

In a Snap allows in-app shopping

Target Snapp App

It can be surprisingly difficult for a consumer to pinpoint an item in-store that they’ve eyed in a print ad. Sometimes the item is sold out by the time a consumer arrives at the store, or it’s only carried in certain locations.

Target is testing a new mobile application that could help change all that. In the U.S., the big box retailer has introduced In a Snap, an iPhone app that recognizes select ads.

Using the camera on their mobile devices, consumers can photograph these ads to learn more about products, bookmark certain items and shop in the app.

According to the retailer, “This new app is another example of Target’s ‘test-and-learn’ approach to continue building omni-channel capabilities that meet the needs of today’s digital-savvy shoppers.”

In a Snap launched this month with ads for Target’s Room Essential brand in magazines such as Real Simple, Architectural Digest and Domino. It has also been incorporated into the retailer’s back-to-college catalog.

Target’s Rapid Accelerated Development (RAD) technology team developed the ad in concert with the retailer’s marketing team.

Brands Articles

2015 Media Innovation Award jury wraps up deliberations

13 industry leaders have chosen their medalists and Best of Show

Extension: ‘Best of 2015′ contenders get one more week

Marketer, media player, tech player and agency nominations accepted until Oct. 16

‘Tis the season? Retailers start stocking holiday merchandise

Canadian Tire, Walmart, Hudson's Bay preparing for Christmas shopping

Geox hires Canadian AOR to boost social, online presence

MacIntyre Communications takes over account from The PR Department

New Balance runs with Apex PR after competitive pitch

Toronto firm to provide full service public relations, social media and more

Influencer marketing agency IZEA launches Canadian office

Company works with 550,000 content creators globally including 14,000 in Canada

In a hurry? Starbucks has an order-ahead app for that

Coffee chain joins growing list of companies trying to appease time-starved customers

Scotiabank ends Nuit Blanche art fest sponsorship

Sponsorship review takes bank's name off the event it helped build