Target launches new photo-capturing app

In a Snap allows in-app shopping

Target Snapp App

It can be surprisingly difficult for a consumer to pinpoint an item in-store that they’ve eyed in a print ad. Sometimes the item is sold out by the time a consumer arrives at the store, or it’s only carried in certain locations.

Target is testing a new mobile application that could help change all that. In the U.S., the big box retailer has introduced In a Snap, an iPhone app that recognizes select ads.

Using the camera on their mobile devices, consumers can photograph these ads to learn more about products, bookmark certain items and shop in the app.

According to the retailer, “This new app is another example of Target’s ‘test-and-learn’ approach to continue building omni-channel capabilities that meet the needs of today’s digital-savvy shoppers.”

In a Snap launched this month with ads for Target’s Room Essential brand in magazines such as Real Simple, Architectural Digest and Domino. It has also been incorporated into the retailer’s back-to-college catalog.

Target’s Rapid Accelerated Development (RAD) technology team developed the ad in concert with the retailer’s marketing team.

Brands Articles

New York Fries’ golden opportunity

Chain rewarding diners fluent in pig latin in celebration of International Bacon Day

FleishmanHillard stays up all night for pro bono work

Toronto office participates in CreateAthon for the second time in three years

OverCat Communications launches one-stop press hub

Users can download press materials 24/7

General Mills sells vegetable businesses for $765 million

Company cutting free its Green Giant and Le Sueur businesses in the U.S. and Canada

Penguin Canada Twitter ‘hacked’ for book promo

Central character takes the publisher's social account hostage

Moneris taps Razorfish for new digital strategy

Agency devloping a 'responsive digital platform' to help clients understand services

Sorry Canada, McDonald’s all-day breakfast is not for you

New from the fast food chain quickly becomes an election issue on Twitter

Sears Canada narrows operating loss

Struggling retailer says it had a "turning point" in the month of June

McDonald’s to offer all-day breakfast in the U.S. next month

Fast food chain tweaking menu in a bid to boost dwindling sales