Target launches new photo-capturing app

In a Snap allows in-app shopping

Target Snapp App

It can be surprisingly difficult for a consumer to pinpoint an item in-store that they’ve eyed in a print ad. Sometimes the item is sold out by the time a consumer arrives at the store, or it’s only carried in certain locations.

Target is testing a new mobile application that could help change all that. In the U.S., the big box retailer has introduced In a Snap, an iPhone app that recognizes select ads.

Using the camera on their mobile devices, consumers can photograph these ads to learn more about products, bookmark certain items and shop in the app.

According to the retailer, “This new app is another example of Target’s ‘test-and-learn’ approach to continue building omni-channel capabilities that meet the needs of today’s digital-savvy shoppers.”

In a Snap launched this month with ads for Target’s Room Essential brand in magazines such as Real Simple, Architectural Digest and Domino. It has also been incorporated into the retailer’s back-to-college catalog.

Target’s Rapid Accelerated Development (RAD) technology team developed the ad in concert with the retailer’s marketing team.

Brands Articles

Gap’s 1Q profit falls as it attempts turnaround

Banana Republic and Gap banners continue to struggle, while Old Navy flourishes

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Best Buy revenue slips as it closes Future Shop

Electronics retailer cites "ongoing softness" in the local market as reason for decline

Nutrition House chooses first Public Relations AOR in a decade

Idea Workshop hired to develop blogger, media and digital marketing strategies

Weber Shandwick handed digital duties for McCormick Canada

Mandate includes content creation, web development, video production and social

Doi Chaang Coffee hires Korrelation as PR AOR

Canadian coffee company looks for media support as it expands nationally

Sobeys continues support of Jamie Oliver’s Food Revolution

Star-studded effort emphasizes the importance of food education

CIBC pushes new brand position with Percy the penguin

Financial institution introduces "Banking that fits your life" tagline and updated logo