Target to showcase fall trends during Montreal fashion event

On-site work and fashion show bolsters already-strong Quebec presence

Target continues to live up to its reputation as a retailer dedicated to fashionable finds as it prepares to strut the catwalk at the 2014 Montreal Fashion and Design Festival later this month.

The cheap-chic retailer will have on-site presence during the three-day festival in addition to an outdoor fashion show the evening of August 21, with models showcasing fall fashion.

In a release, Livia Zufferli, vice-president, marketing at Target Canada said the retailer has developed strong bonds with the local fashion industry in Quebec.

“The [Montreal Fashion and Design Festival] is a great fit for Target, it’s about celebrating great designs and making them accessible to the public,” she said.

Target isn’t new to the Quebec fashion scene. The retailer partnered with Montreal Fashion Week in 2012, a year before it opened the doors to its Canadian locations, to help drive home its commitment to design and fashion.

It also brought Montreal designer Melissa Nepton’s 60s-inspired collection specifically to Quebec stores in December. Nepton was the winner of the Target Emerging Designer Award in 2013.

Target opened its first locations in Quebec last fall.

Brands Articles

Coke profit falls, but global volume up

Growth of Sprite and energy drink brands in North America offsets Diet Coke decline

Canadian malls need to diversify, say experts

Owners need to rely on more than fashion retailers to drive visits and sales

Jays’ playoff run a hit for Rogers

Team owner is also most noticed advertiser during the post-season run

WestJet flies high in CSR reputation survey

Calgary-based airline tops list of Canadian companies according to Reputation Institute

Girl Scout Cookie-flavoured cereal heading to U.S. shelves

Partnership could help General Mills overcome a slump in cereal sales

Thinking Capital launches AI Chatbot

Fintech firm's 'Lucy' answers questions via Facebook Messenger

Shoppers Drug Mart applies to distribute medical marijuana

Retail pharmacy chain has 'no intention' of producing cannabis, only distributing it

Best Buy and Google team up for ‘immersive retail’

Retailer will feature North America's first Google shops at 14 stores