MTLFashion

Target to showcase fall trends during Montreal fashion event

On-site work and fashion show bolsters already-strong Quebec presence

Target continues to live up to its reputation as a retailer dedicated to fashionable finds as it prepares to strut the catwalk at the 2014 Montreal Fashion and Design Festival later this month.

The cheap-chic retailer will have on-site presence during the three-day festival in addition to an outdoor fashion show the evening of August 21, with models showcasing fall fashion.

In a release, Livia Zufferli, vice-president, marketing at Target Canada said the retailer has developed strong bonds with the local fashion industry in Quebec.

“The [Montreal Fashion and Design Festival] is a great fit for Target, it’s about celebrating great designs and making them accessible to the public,” she said.

Target isn’t new to the Quebec fashion scene. The retailer partnered with Montreal Fashion Week in 2012, a year before it opened the doors to its Canadian locations, to help drive home its commitment to design and fashion.

It also brought Montreal designer Melissa Nepton’s 60s-inspired collection specifically to Quebec stores in December. Nepton was the winner of the Target Emerging Designer Award in 2013.

Target opened its first locations in Quebec last fall.

Brands Articles

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Frank & Oak push pop-up competition in the U.S.

Montreal-based retailer is giving consumers the power to pick temporary locations

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

What the Heinz-Kraft merger could mean for Canada

Experts say deal will likely lead to layoffs as the two companies find ways to share costs

N.L. college picks Target Marketing to steer branding

Campaign for College of the North Atlantic expected to launch this summer

Metro gets personal with latest digital play

Grocer offers personalized deals through mobile app and website

Schick debuts YouTube series in bid to reach young women

Branded content play marks the razor brand's first foray onto YouTube

Casino Rama bets on Media Experts/Taxi

Longtime partners were among five agency groups that pitched the business