Telus hails Play Taxi Media for B2B campaign

The latest campaign aimed at Telus‘ small- to medium-sized business customers has driven off in 1,100 taxi cabs in Toronto, Vancouver and Calgary. Called “Built for Business,” the interactive ad campaign by Play Taxi Media launched this month targeting taxi passengers – often a captive audience of key decision makers – with a range of […]

The latest campaign aimed at Telus‘ small- to medium-sized business customers has driven off in 1,100 taxi cabs in Toronto, Vancouver and Calgary.

Called “Built for Business,” the interactive ad campaign by Play Taxi Media launched this month targeting taxi passengers – often a captive audience of key decision makers – with a range of Telus products and services.

Touch screens activate when the meters turn on. Passengers see an ad showing the benefits of a range of products including smartphones, tablets and mobile internet.

The first level of interaction is a branded memory game that drives awareness of product features. The second level uses a sequence game to showcase the flexibility Telus customers have when working remotely, said Christina Williams, national director sales, marketing and communications for Play Taxi Media.

The passenger can then enter their e-mail address for a chance to win one of 25 HP Notebook PCs.

Play Taxi working with Cossette on the campaign, which will run until April and is supported by social media promotion.

Are taxis a smart play for the business audience? Post your thoughts in our comment section.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences