Eugenie_Bouchard

Tennis star Eugenie Bouchard aces sponsorship deal with Coke

Wimbeldon breakout joins the 'happiness' brand

Coca-Cola Canada is serving young tennis pro Eugenie Bouchard with a three-year sponsorship deal.

The Montreal-born athlete will work with two of Coca-Cola’s brands–Coke and Diet Coke–as she competes in global tournaments.

The 20-year-old is currently ranked 12th in the world, and was named the 2013 Women’s Tennis Association Newcomer of the Year and the 2013 Canadian Female Athlete of the Year.

“Bouchard’s demeanor both on and off the court embodies happiness and active, healthy living; and because of this, she truly is an inspiration to Canadians and a perfect fit for our company,” said Michael Samoszewki, vice-president of Coke’s sparkling business unit.

As part of the agreement, Bouchard will be featured in key marketing efforts for the brands including advertising, retail activation and experiential events.

At Wimbeldon on Thursday, Bouchard won her semi-final match against Romania’s Simona Halep, becoming the first Canadian women’s singles player to advance to a Grand Slam final. She will face No. 6 seed Petra Kvitova of the Czech Republic for the title.

Bouchard is working towards making her first Olympic appear at Rio 2016 of which Coke is a sponsor.

This story originally appeared in Canadian Grocer

Brands Articles

Canada’s Hottest Ads – The good and bad of Mother’s Day ads

Rain 43's John Farquhar finds mom spots both charming and predictable

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

Managing Digital: Reckitt Benckiser’s VP marketing

VP to agencies: understand consumers' digital behaviour and deliver KPIs

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Gap’s 1Q profit falls as it attempts turnaround

Banana Republic and Gap banners continue to struggle, while Old Navy flourishes

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Best Buy revenue slips as it closes Future Shop

Electronics retailer cites "ongoing softness" in the local market as reason for decline