Eugenie_Bouchard

Tennis star Eugenie Bouchard aces sponsorship deal with Coke

Wimbeldon breakout joins the 'happiness' brand

Coca-Cola Canada is serving young tennis pro Eugenie Bouchard with a three-year sponsorship deal.

The Montreal-born athlete will work with two of Coca-Cola’s brands–Coke and Diet Coke–as she competes in global tournaments.

The 20-year-old is currently ranked 12th in the world, and was named the 2013 Women’s Tennis Association Newcomer of the Year and the 2013 Canadian Female Athlete of the Year.

“Bouchard’s demeanor both on and off the court embodies happiness and active, healthy living; and because of this, she truly is an inspiration to Canadians and a perfect fit for our company,” said Michael Samoszewki, vice-president of Coke’s sparkling business unit.

As part of the agreement, Bouchard will be featured in key marketing efforts for the brands including advertising, retail activation and experiential events.

At Wimbeldon on Thursday, Bouchard won her semi-final match against Romania’s Simona Halep, becoming the first Canadian women’s singles player to advance to a Grand Slam final. She will face No. 6 seed Petra Kvitova of the Czech Republic for the title.

Bouchard is working towards making her first Olympic appear at Rio 2016 of which Coke is a sponsor.

This story originally appeared in Canadian Grocer

Brands Articles

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Loblaw eyes Target locations as it more than doubles Q4 profit

Grocery and pharmacy chain earns $247 million for the 13-week period ending Jan. 3

New Smarties box encourages consumer to count calories

New packaging allows consumers to parcel out the candies into healthier portions

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Taco Bell Canada keeps rewarding the social savvy

Campaign raises awareness of the Doritos Cheesy Gordita Crunch arrival in Canada

Millennial employees aren’t really that different

Despite the stereotype, this cohort wants what their parents wanted

What effect did Canada have on Target’s bottom line?

A 4Q loss on Canada pullout, but U.S. shows sales gain