Eugenie_Bouchard

Tennis star Eugenie Bouchard aces sponsorship deal with Coke

Wimbeldon breakout joins the 'happiness' brand

Coca-Cola Canada is serving young tennis pro Eugenie Bouchard with a three-year sponsorship deal.

The Montreal-born athlete will work with two of Coca-Cola’s brands–Coke and Diet Coke–as she competes in global tournaments.

The 20-year-old is currently ranked 12th in the world, and was named the 2013 Women’s Tennis Association Newcomer of the Year and the 2013 Canadian Female Athlete of the Year.

“Bouchard’s demeanor both on and off the court embodies happiness and active, healthy living; and because of this, she truly is an inspiration to Canadians and a perfect fit for our company,” said Michael Samoszewki, vice-president of Coke’s sparkling business unit.

As part of the agreement, Bouchard will be featured in key marketing efforts for the brands including advertising, retail activation and experiential events.

At Wimbeldon on Thursday, Bouchard won her semi-final match against Romania’s Simona Halep, becoming the first Canadian women’s singles player to advance to a Grand Slam final. She will face No. 6 seed Petra Kvitova of the Czech Republic for the title.

Bouchard is working towards making her first Olympic appear at Rio 2016 of which Coke is a sponsor.

This story originally appeared in Canadian Grocer

Brands Articles

Telus partners with Aimia on loyalty program roll out

Telco to use 'Smart Button' software to help review and analyze customer data

The new reality of customer-centric marketing (Column)

Cundari CEO on creating content that provides value, engages brand advocates

What marketers can learn from… Marvel’s comeback

Great companies don't only make products, they build ecosystems

Watch This: CIBC brings Percy the penguin to life

Bank brand unleashes its mascot in Toronto

Canadian businesses investing in IoT for marketing (Study)

Global companies based in Canada to spend $23 million on IoT on average in 2015

Tim Hortons to review use of in-store digital screens

Following Enbridge storm, chain determining if Tims TV makes sense for the brand

Chicken Fries help boost Burger King’s second quarter sales

Parent company's Tim Hortons chain also reports sales gains

Checkout 51 acquired by News America Marketing

Canadian mobile coupon company to retain its name and Toronto headquarters