It’s been a big year for Marketing and the industries it covers. Brand campaigns carried forward winning ideas and tried out a few new ones. Retailers and media personalities reinvented themselves. And those who measure influence and reputations showed us just how digitized our lives have become.
What follows are the 10 most-read stories from the past year, showing Marketing‘s readers were hungry for news of client strategies and creative executions as well as a bit of info about what their competitors were up to.
10. STROMBO REINVENTS HIMSELF WITH YOUTUBE MUSIC CHANNEL
The former VJ, late-night star and host of Hockey Night In Canada went back to his roots as a curator and ambassador for a variety of Canadian musical talent.
9. WATCH THIS: TIM HORTONS BRINGS BACK SID AND NATE
The coffee chain got their comedic duo spokesmen out of the drive through and on a coffee run.
8. CLASSICO BREAKS THE MOULD WITH ‘SECOND BEST’ CAMPAIGN
All these grandmothers did was win in this work from Taxi.
7. SEARS UNVEILS REVAMPED LOGO
It was the first significant logo update in 32 years for the struggling mass-market retailer, and just the fourth major design change in the company’s 63-year history in Canada.
6. GRIP DEAL SHOWS DENTSU AEGIS SERIOUS ABOUT DIVERSIFICATION
Back in January, Toronto-based Grip Limited was acquired by the Dentsu Aegis Network, a multinational holding company that sought to make 2016 a year of transition and growth.
5. THE 10 MOST INFLUENTIAL BRANDS IN CANADA: IPSOS
Google was also named the most influential brand in Canada by Ipsos, topping a tech-heavy list that included Apple, Microsoft and Facebook.
4. THE 10 MOST REPUTABLE BRANDS IN CANADA
Google had once again topped Leger’s annual rankings of Canada’s most reputable brands. The tech giant has held the top spot on the list since 2013, when it edged out the previous year’s top ranking brand, Heinz.
3. TOURISM NOVA SCOTIA GOES FOR THE UNEXPECTED
Tourism Nova Scotia was aiming to entice travellers by showing some unexpected experiences to be had in the province.
2. A MYSTERY IS BREWING IN SUDBURY
Coffee-mate’s new ad campaign was set in Sudbury, but that’s about the only detail the packaged good brand was willing to part with.
1. BOTTOMS UP! BUDWEISER INTRODUCES A ‘RED LIGHT’ GLASS
For hockey season this year, the beer brand went small scale: it put its Red Light technology in the bottom of a beer glass.