In June it was Visa and BBDO’s “Smallenfreuden.” This month Jay-Z, Samsung and 72 and Sunny top the list of the most popular ads on YouTube among Canadian viewers.
The Most Watched Ads in Canada was launched last month through a partnership between Marketing and Google. Each month, Google will run the numbers and provide the list exclusively to Marketing to be shared with our readers.
The list is comprised of branded video ads that consumers choose to watch. The ranking is determined quantitatively from a combination of view-rates, views, and earned-to-paid view ratio.
And while the top ad was made-in-the-USA, a number of Canadian spots are on the list this time round.
#1 “One to Many” – JAY Z + Samsung + Magna Carta Holy Grail
72 and Sunny and Starcom MediaVest
#2 Kijiji Presents: Payback Time K-Car Movie Trailer
Produced in-house by Kijiji
#3 Usher’s “Looking 4 Myself” presented by Samsung
Huge and Starcom MediaVest
#4 Corona Paint Party Toronto
Zulu Alpha Kilo and MediaEdge
#5 Show your pride. Share your love. #ProudToLove
#6 “Rib Stain Camo” for Boston Pizza
Taxi and PhD
#7 Evil Minion Animation Test
#8 Official PlayStation Greatness Awaits Trailer
BBH and Carat
#9 Pepsi Max & Dynamo present: “Bus Levitation” #LiveForNow
AMV and OMD UK
#10 Mazda3 World Premiere Video
WPP and Excelerator, Catalyst