A dozen lucky women in Toronto received free designer shoes in celebration of the one-year anniversary of The September, an online luxury shoe retailer.
Co-founders Aynsley Wintrip Harris and Christine Carlton staked out a spot in the financial district on Sept. 8 to surprise a variety of woman with their favourite shoes.
The September is a Canadian luxury e-commerce site that focuses on footwear. It doesn’t charge duty or shipping, and markets itself as an alternative to its U.S. competitors who do.
“We’re often asked why we decided that shoes would be the focus of our business,” Carleton said in a statement. “You need only offer free designer shoes to women on the street to understand how shoes are universally appreciated by all types of women. The video says it all.”
The September will also be donating 10 pairs of shoes to Dress For Success Toronto, a charity that supports economic independence of disadvantaged women by providing them with professional clothes and accessories.