Poll: Three Canadians shortlisted for Doritos Super Bowl ad contest

Doritos announced semi-finalists in its annual “Crash The Super Bowl” contest that pits consumer-made ads against each other for a shot at a commercial slot at the Super Bowl. This year the contest went global and allowed entries from any country. Three Canadians are among the finalists. Along with the prestigious ad slot, $1 million […]

Doritos announced semi-finalists in its annual “Crash The Super Bowl” contest that pits consumer-made ads against each other for a shot at a commercial slot at the Super Bowl. This year the contest went global and allowed entries from any country. Three Canadians are among the finalists.

Along with the prestigious ad slot, $1 million is up for grabs, as is the chance to work on set for Marvel’s  upcoming The Avengers: Age of Ultron film. From the list of semi-finalists, five finalists will be chosen and flown to the game New Jersey Prior to that, consumers will get to vote on the winner.

Here’s a look at the three Canadians who made the cut.

“Mermaid”


“Mermaid” was created by Nelson Talbot, a cinematographer from Langley, B.C. Talbot is one half of the Talbot Twins, a production duo comprised of Nelson and his twin brother Graham. The two have made a slew of short films and music videos and several ads (check out this Sony spec ad here to get a feel for their work). In the ad, two buddies are out on a lake fishing. When they drop Doritos into the lake, a beautiful mermaid appears. It has 8,000 views so far.

“The Most Generous Man”


“The Most Generous Man” was made by Quebec’s Sylvain Lebeau, owner of the Montreal-based visual effects and post production company Shed. Lebeau’s company has worked on several big brand spots, including this recent Sid Lee Burger King spot and this Pizzaghetti Sloche ad by DentsuBos. The spot follows two characters in a waiting room as they compete to be more generous with their bags of Doritos. The ad has 11,000 views to date.

“Chips Before Chicks”


“Chips Before Chicks” comes via Vancouver’s Bradley Friensen, who was also the first entrepreneur to ink a deal with all five of the “dragons” on CBC’s Dragons Den for his company Last Call, a hangover cure (watch his appearance on the show here). The spot features a protagonist dropping down from a helicopter onto a boat full of bikini-clad women, who he then pushes away to get at a bag of Doritos. It currently has more than 111,000 views.


Brands Articles

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Canada Goose to open Toronto, New York retail stores

The luxury outerwear brand is investing in its first-ever standalone locations

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices