Tim Hortons gets nostalgic with latest anniversary effort

As part of its 50th anniversary, Tim Hortons is letting consumers chose which of five classic food items to put back on its menu for its “Bring it Back” campaign. Ahead of the coffee chain’s “official” birthday on May 17, it is unveiling one of the five items in contention every Thursday at TimsBringitBack.ca, starting […]

As part of its 50th anniversary, Tim Hortons is letting consumers chose which of five classic food items to put back on its menu for its “Bring it Back” campaign.

Back from the grave?

Ahead of the coffee chain’s “official” birthday on May 17, it is unveiling one of the five items in contention every Thursday at TimsBringitBack.ca, starting with this week’s reveal of the chocolate-toped and cream-filled éclair to represent the 1960s.

Then, from May 1 – 14, Canadians are asked to vote daily for their favorite retro item. The winner will be announced May 15 and make its limited-time return to stores later in 2014.

“For 50 years, Tim Hortons has been updating its menu to suit the evolving tastes and preferences of our guests, and with that, some menu items have come and gone, yet we continue to receive requests to bring back beloved menu items,” says Glenn Hollis, Tim Hortons’ vice-president of marketing, in a release.

“Bring It Back is our way of saying thank you to our loyal guests for the past five decades,” he says. “We hope it sparks fond memories for Canadians and Tim Hortons employees from coast to coast.”

Ogilvy One is overseeing this campaign with Tim Hortons.

Brands Articles

McDonald’s gets personal with new ad campaign

Cossette creates a series of on-the-fly commercials in the back of a Whitby location

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

M&M Food Market to ditch trans fat by the end of 2017

If suppliers fail to meet the deadline certain products will be removed from shelves

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Future Flash: How Domino’s became an innovation company

The restaurant chain's AOR reveals its seven-step approach to creative thinking

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Marketers can now do the math on what agency work is worth

Ad Cost Checker offers database to benchmark fees

Sleeman plots a cross-country tour in support of new brew

The brewer's searching for two brand ambassadors for a cross-country train trip