Tim Hortons gets nostalgic with latest anniversary effort

As part of its 50th anniversary, Tim Hortons is letting consumers chose which of five classic food items to put back on its menu for its “Bring it Back” campaign. Ahead of the coffee chain’s “official” birthday on May 17, it is unveiling one of the five items in contention every Thursday at TimsBringitBack.ca, starting […]

As part of its 50th anniversary, Tim Hortons is letting consumers chose which of five classic food items to put back on its menu for its “Bring it Back” campaign.

Back from the grave?

Ahead of the coffee chain’s “official” birthday on May 17, it is unveiling one of the five items in contention every Thursday at TimsBringitBack.ca, starting with this week’s reveal of the chocolate-toped and cream-filled éclair to represent the 1960s.

Then, from May 1 – 14, Canadians are asked to vote daily for their favorite retro item. The winner will be announced May 15 and make its limited-time return to stores later in 2014.

“For 50 years, Tim Hortons has been updating its menu to suit the evolving tastes and preferences of our guests, and with that, some menu items have come and gone, yet we continue to receive requests to bring back beloved menu items,” says Glenn Hollis, Tim Hortons’ vice-president of marketing, in a release.

“Bring It Back is our way of saying thank you to our loyal guests for the past five decades,” he says. “We hope it sparks fond memories for Canadians and Tim Hortons employees from coast to coast.”

Ogilvy One is overseeing this campaign with Tim Hortons.

Brands Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change

More 2014 MIAs finalists – shortlist #2

Finalists in the Best Use of Content and Best Use of Digital Channels categories