TimsTV coming soon to more restaurants

Canadians will now be getting a show with their cuppa Joe at Tim Hortons. Expanding on a pilot program that began last year in London, Ont., Tim Hortons will soon roll out an in-store TV channel across Canada called TimsTV in an effort to further connect with its customers. Glenn Hollis, vice-president, brand strategy at […]

Canadians will now be getting a show with their cuppa Joe at Tim Hortons.

Expanding on a pilot program that began last year in London, Ont., Tim Hortons will soon roll out an in-store TV channel across Canada called TimsTV in an effort to further connect with its customers.

Glenn Hollis, vice-president, brand strategy at Tim Hortons, told Marketing that the company created the channel to share things like news, weather and sports highlights with guests. It will appear on TVs in the seating areas of select Canadian restaurants.

The content, provided by CBC/Ici Radio-Canada, will be streamed daily with each market receiving localized information. TimsTV is produced by Cineplex/EK3.

TimsTV will also feature programming about Tim Hortons’ products and involvement in community activities based on stories shared on Everycup.ca, a consumer interaction website. This could include everything from efforts like its free community skates and swims, Timbits hockey and Camp Day.

Hollis said more than 2,000 TVs will start being installed in February. The goal is to be fully outfitted by this summer.

The company is currently hiring support roles for the network, which will be led by the marketing communications team that Hollis leads.

It is still early to discuss which specific opportunities are built into the network for advertisers, but Hollis confirmed that the company plans to have a select group of advertisers on TimsTV that will be able to advertise nationally or in select key markets.

A list of advertisers is currently being reviewed by his team, but no decision has been made about who they’ll extend the opportunity to, he said.

Brands Articles

Pringles plays off Ontario elections

The brand forces its own issue onto the ballot: to dip, or not to dip?

Second Cup launches Flat White promotion

New espresso drink part of brand rejuvenation

Mountain Equipment Co-op launches MEC Outdoor Nation

Retailer aims to inspire youth to get outside

McDonald’s Canada takes on grocery

Partners with Kraft Canada to launch McCafe brand in supermarkets

The results of Apple’s free U2 download experiment

Company gets its "record breaking" headline, but many users rebel

Scion Sessions return with more short-film-styled music vids

Toyota brand bolsters connection with music, art and culture

Ford Canada wins the TIFF celebrity lottery

How the automaker maximized its TIFF sponsorship with A-listers

Apple’s U2 “offer” a bad PR misstep

Music-savvy brand misunderstood the personal importance of the playlist

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility