Tomovich takes on U.S. consumer marketing role at MasterCard

Lilian Tomovich, the head of marketing for MasterCard Canada, has been appointed to senior vice-president, U.S. consumer marketing. As part of her new role, Tomovich will oversee marketing and communications strategies including sponsorship, research and the company’s “Priceless Cities” campaigns in the U.S. She will also develop marketing strategies to increase usage, activation and revenue […]

Lilian Tomovich, the head of marketing for MasterCard Canada, has been appointed to senior vice-president, U.S. consumer marketing.

As part of her new role, Tomovich will oversee marketing and communications strategies including sponsorship, research and the company’s “Priceless Cities” campaigns in the U.S.

She will also develop marketing strategies to increase usage, activation and revenue for the credit card company.

Tomovich has spent the last eight years with MasterCard Canada in various senior-level roles, including head of marketing. She has also held positions at The Loyalty Group, Rogers Wireless and Citibank Canada.

Brands Articles

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors

Yellow Pages Expands Reach of New Dining App

Second lifestyle app integrates Bookenda and Dine.TO acquisitions

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Porter Airlines fined over anti-spam compliance

$150,000 for allegedly leaving "unsubscribe" off commercial emails

Inside Facebook: Shifts in marketing and mobile strategy

Is Facebook even a social media company anymore?