Tomovich takes on U.S. consumer marketing role at MasterCard

Lilian Tomovich, the head of marketing for MasterCard Canada, has been appointed to senior vice-president, U.S. consumer marketing. As part of her new role, Tomovich will oversee marketing and communications strategies including sponsorship, research and the company’s “Priceless Cities” campaigns in the U.S. She will also develop marketing strategies to increase usage, activation and revenue […]

Lilian Tomovich, the head of marketing for MasterCard Canada, has been appointed to senior vice-president, U.S. consumer marketing.

As part of her new role, Tomovich will oversee marketing and communications strategies including sponsorship, research and the company’s “Priceless Cities” campaigns in the U.S.

She will also develop marketing strategies to increase usage, activation and revenue for the credit card company.

Tomovich has spent the last eight years with MasterCard Canada in various senior-level roles, including head of marketing. She has also held positions at The Loyalty Group, Rogers Wireless and Citibank Canada.

Brands Articles

Johnsonville links sausage to ethnic fare in social-led effort

Social media outreach comprises part of the brands first "serious effort" in Canada

Managing Digital: Shoppers Drug Mart’s Shelagh Stoneham

SVP of marketing on how digital is helping the retailer's customers "shop smarter"

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Cossette and OMD named SickKids Foundation AORs

Agencies will shape a new vision for a big name in the competitive fundraising space

Jack Black skincare selects first Canadian AOR

1Milk2Sugars will share duties between its Montreal and Toronto offices

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

FIFA sponsors respond to corruption scandal

Visa and Coca-Cola call for change in how world football is managed