Lilian Tomovich, the head of marketing for MasterCard Canada, has been appointed to senior vice-president, U.S. consumer marketing.
As part of her new role, Tomovich will oversee marketing and communications strategies including sponsorship, research and the company’s “Priceless Cities” campaigns in the U.S.
She will also develop marketing strategies to increase usage, activation and revenue for the credit card company.
Tomovich has spent the last eight years with MasterCard Canada in various senior-level roles, including head of marketing. She has also held positions at The Loyalty Group, Rogers Wireless and Citibank Canada.