Toronto mayor responds to Psynex PR stunt

He’s under constant fire from the media, but at least Toronto Mayor Rob Ford has kept his sense of humour. In September, Mayor Ford was sent free samples of Focusyl, a new product from Psynex Pharmaceuticals that claim to make users “more focused and productive.” The samples were part of a promotional campaign from the […]

He’s under constant fire from the media, but at least Toronto Mayor Rob Ford has kept his sense of humour.

In September, Mayor Ford was sent free samples of Focusyl, a new product from Psynex Pharmaceuticals that claim to make users “more focused and productive.” The samples were part of a promotional campaign from the Publicis-owned agency Red Lion that saw samples go to other celebrities demonstrating less-than-attentive behaviour.

Ford received his dose after he was photographed reading while driving.

Brett Channer, president of Red Lion, sent Marketing notice that Ford had actually responded to the campaign. After thanking Psynex’ Michael Buckley for the samples, Ford wrote that “once in a while, even I can use a little boost in my mental performance.” (The full letter is below).

As spokesman for the mayor’s office confirms the letter is real, but stressed that “it’s just a simple thank-you letter,” and not an endorsement of the product.

Click to expand

Marketing is doubtful Buckley will receive similar thanks from Vladimir Putin.

Related
Red Lion putting celebrity antics in focus for new campaign

Brands Articles

War Child campaign aims to extend Mother’s Day giving

NGO suggests donations to women in conflict zones could offer a meaningful gift

30 Under 30 call for entries are open

Now is your chance to be recognized as the next generation of marketing talent

On The Move: Additions at Public, 360insights, Kaiser Lachance

A weekly update of who's headed where in Canadian marketing and communications

Indigo, CIBC and Scene react to loyalty program data

Bond Loyalty Report suggests more programs per consumer, but less activity

Modern Family takes product placement to the next level

ABC works the National Association of Realtors into the plot of the popular sitcom

Three ways brands must evolve to engage female influencers

Marketers need to recognize the shift from bloggers to creators says agency president

Nintendo moves its PR account to Craft Public Relations

The consumer electronics and software company to shift its communications focus

4 reasons why Aeropostale lost its cool with shoppers

Teens returned to their favourite brands after the recession, Aeropostale couldn't compete

Boston Pizza drafts hockey fans for media photo ops

Chain uses Facebook and the NHL Draft Lottery to to connect with fans and media